Instagram is largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media advertising.
Sonakshi sihna is a beautiful actress and singer. Sonaksh is daughter of Shatrughan sihna and Poonam sihna. She made her debut in 2010 which made her won filmfare best female debut. she has worked with many actors like Akshay kumar or Salam khan. She was a costume designer for many films before her debut and now she is one the successful actresses in bollywood. She has more than 20m followers on instagram. She recently launched her music album which is trending on social media.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.