Benefits Of Advertising In The Queen Of The Arabian Sea: Kochi
Kochi, (also known as Cochin), is a major port city on the south-west coast of India. It is the largest and the most populous metropolitan area in Kerala. Kochi city is also part of the Greater Cochin region. Called the "Queen of the Arabian Sea", Kochi was an important spice trading centre on the west coast of India from the 14th century onward. Kochi is known as the financial, industrial and commercial capital of Kerala. Kochi has been hosting India's first art biennale, the Kochi-Muziris Biennale, since 2012, which attracts international artists and tourists. The city also flaunts one of the finest natural harbours of the world and was the centre of the world spice trade for many centuries.
Demographics of Kochi
- The population of Kochi city is 2.8 million as of 2020
- The literacy rate of Kochi is 96.29%. Literacy rate for male and female for Kochi stood at 97.64 % and 94.99 % respectively.
- The sex ratio of female to male in Kochi is 1030 women per 1000 men
Most Popular areas of Kochi
- Backwaters of Kochi are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast (known as the Malabar Coast) of Kerala state in southern India.
- Marine Drive is a picturesque promenade in Kochi. It is built facing the backwaters and is a popular hangout for the local populace. Marine Drive is also an economically thriving part of the city of Kochi. With several shopping malls, it is as an important centre of shopping activity in Kochi. The view of the setting and rising sun over the sea mouth, and the gentle breeze from the Vembanad Lake has made Marine Drive an important tourist destination in Kochi.
- Fort Kochi, situated on the Fort Kochi/Mattancherry peninsula, is the historical part of the city and home to many tourist attractions, such as the cantilevered Chinese fishing nets, the Mattancherry Palace and the Santa Cruz Basilica. The famous Kochi-Muziris Biennale which is an international exhibition of contemporary art is held in and around here.
- Mangalavanam Bird Sanctuary -This biosphere reserve at Central Cochin is a natural habitat to many endangered and regular species of local and migratory birds, as well as mangrove vegetation.
- Bolgatty Palace was built by the Dutch in India and is located on the scenic Bolgatty island in Kochi. One of the oldest existing Dutch palaces outside Holland, this quaint mansion, built-in 1744, by Dutch traders, was later extended and lush green gardens were landscaped around it.
Television Advertising in Kochi
The general entertainment, sports, news channels,devotion are the most watched. The most-watched television is in the local language Malayalam. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, people happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
Kochi houses several leading Malayalam television channels like Asianet Plus, Flowers, Jeevan TV, Mazhavil Manorama, Kairali We, Manorama News and Reporter TV as well as major news bureaus of Asianet, Kairali TV, Amrita TV , Doordarshan, Prasar Bharati.
Some popular TV channels include Asianet, Zee Keralam, Asianet Movies, Mazhavil Manorama, Manorama News, Mathrubhumi News.
Radio Advertising in Kochi
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
FM radio channels broadcast from Kochi are Rainbow FM (AIR) 101.9 MHz, AIR Kochi 102.3 MHz, Club FM 94.3 MHz, Radio Mango 91.9 MHz, Red FM 93.5 MHz, Radio Mirchi 104.0 MHz.
Newspaper Advertising in Kochi
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also.Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
Major Malayalam newspapers published in Kochi include Malayala Manorama, Mathrubhumi, Siraj Daily, Madhyamam, Deshabhimani, Deepika, Kerala Kaumudi, Janmabhumi. Popular English newspapers include The Hindu, The New Indian Express, The Times of India, The Pioneer and The Deccan Chronicle. A number of evening papers are also published from the city. Newspapers in other regional languages like Hindi, Kannada, Tamil and Telugu are also available. A number of financial publications are also published in the city. These include The Economic Times, Business Line, The Business Standard and The Financial Express. Prominent magazines and religious publications like the Sathyadeepam, The Week and Vanitha are also published from the city.
Outdoor Advertising
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. The city of Kochi has one of the slowest moving traffic in India. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Kochi are:
1. Hoardings
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
7. Metro Pillars
8. Pole Kiosks
Transit Advertising
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding