Indore is the most populous and the largest city in the Indian state of Madhya Pradesh. It is also considered as an education hub of the state and has campuses of both the Indian Institute of Technology and the Indian Institute of Management. Indore has been selected as one of the 100 Indian cities to be developed as a smart city under the Smart Cities Mission. It has been ranked as India's cleanest city.
Demographics of Indore
- According to the 2011 census of India, the population of Indore city was 1,994,397.
- As per the 2011 census, the city of Indore had an average literacy rate of 87.38%. Male literacy was 91.84% and female literacy was 82.55%.
- In Indore, 12.72% of the population is under 6 years of age (as per census 2011).
- Hindi is the official language of Indore city and is spoken by a majority of the population. A number of Hindi dialects such as Malawi, Nimadi and Bundeli are spoken in decent numbers. Other languages with a substantial number of speakers include - Marathi, Urdu, Sindhi, Gujarati, Punjabi and Bengali.
Most Popular areas of Indore
- Rajwada Palace is a historical palace in Indore city. It was built by the Holkars of the Maratha Empire about two centuries ago. This seven-storied structure is located near the Chhatris.
- Lalbagh Palace is one of the finest buildings built by the Holkar Dynasty between 1886 and 1921. The interior is beautified with striated Italian marble pillars, many chandeliers and classical columns, murals of Greek deities, a baroque-cum-rococo dining room, an English-library-style office with leather armchairs, a Renaissance sitting room, and a Palladian queen's bedroom which was the fashion among many of the late Raj-era Indian nobility, accompanied by a billiards room.
- Manik Bagh palace was built in 1930 when Maharajah Yashwant Rao Holkar II commissioned the construction of the Manik Bagh ("Jewel Garden") palace. Nahar Shah Vali Dargah is the oldest dargah of Indore. It is situated in the Khajrana area.
Television Advertising in Indore
The general entertainment, sports, news channels,devotion are the most watched in television advertising. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, people happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
Radio Advertising in Indore
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
The radio industry has expanded with a number of private and government-owned FM channels being introduced. The FM radio channels that broadcast in the city include AIR Vividh Bharathi FM (101.6 MHz), Radio Mirchi FM (98.3 MHz), Big FM (92.7 MHz), Red FM (93.5 MHz), My FM (94.3 MHz) and AIR Gyan Vani FM (105.6 MHz). State-owned Doordarshan transmits two terrestrial television channels. Local broadcasting stations also exist.
Newspaper Advertising in Indore
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
There are about 20 Hindi dailies, 7 English dailies, 26 weeklies and monthlies, four quarterlies, two bi-monthly magazines, one annual paper, and one monthly Hindi language educational tabloid named "Campus Diary" published from the city. India's only magazine on the pump industry, Pumps India, and valve magazine Valves India are published from here.
Outdoor Advertising in Indore
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Indore are:
1. Hoardings
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glcw Sign Board
6. Projection Screening
7. Metrc Pillars
8. Pole Kicsks
Transit Advertising in Indore
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas.
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding
Conclusion
Indore, with its rapid growth and development, continues to be a significant hub for various forms of media advertising. From television advertising to radio, newspaper, outdoor, and transit advertising, the city offers numerous opportunities for businesses to reach their target audience. As the city's population grows and diversifies, the demand for innovative advertising solutions continues to rise. Leveraging the expertise of an advertising agency can be crucial in developing a tailored strategy to effectively reach different demographic groups and make a lasting impact across various platforms. Whether it's through traditional media like television and radio or more modern outdoor and transit advertising, working with a professional advertising agency will ensure your message resonates with the people of Indore and beyond.