Table Of Content
Know about the sectors that does TV advertising
Television as a medium has been a great platform for brands to advertise their products based on the target audience.
The most advertising sectors on TV are:
1.Personal Healthcare
Advertising volume for personal healthcare on TV grew by 2 percent in August according to the TAM Ad Ex report. The number of new heathcare brands that started advertising on TV was 91.
Top 3 channel genres together added 83%share of Personal Health care ad volumes.
Prime Time was the most preferred time-band for Personal Health care brands with 32% share of ad volumes on TV.
Feature Filmswas the top Program Genre in Personal Health care advertising.
Credit-TAM Ad Ex report
Six out of the top ten categories added 63 percent of ad volume
The 6 categories are:
The top brands of personal healthcare that advertised during the month of July-October are:
The top channel genres for advertising were:
The top channel genres for advertising has news at 38 per cent, movies at 24 per cent, GEC at 21 per cent, music at 11 per cent, kids at 3 per cent and others at 2 per cent.
The top programme genre for advertising were:
The ad length of 20-40 seconds is at 49 per cent, <20 seconds is at 47 per cent, >60 seconds is at 3 per cent and 40-60 seconds is at 2 per cent
2. E-commerce
During Oct’20, Ecom-Online Shopping Ad Volumes rose by 2.3 times on TV
Top 2 channel genres on TV together added 56%share of ad volumes for Ecom-Online Shopping Category
Prime Time was the most preferred time-band for Ecom-Online Shopping brands covering 31% of ad volumes on TV.
Credit: TAM Ad ex Report
Top 10 Advertisers of Ecom-Online Shopping:
The top channel genres for advertising are:
The top channel genres for advertising has news at 30 per cent, movies at 28 per cent, GEC at 23 per cent, Music at 9 per cent kids at 4 per cent and others at 8 per cent.
The top programme genre for advertising are:
Preferred time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 52 per cent, <20 seconds is at 48 per cent and 40-60 seconds are at 2 per cent.
3. Food and Beverages
Top 3 channel genres together added 85% share of F&B ad volumes during Apr-Aug’20 on TV.
Prime Time was the preferred time-band for F&B brands covering 32%of ad volumes on TV.
Edible Oil, Milk and Tea were common categories under F&B sector on TV.
The 6 categores are:
Top 10 Advertisers of F&B
The top channel genres for advertising are:
The top channel genres for advertising has news at 32 per cent, movies at 27 per cent, GEC at 32 per cent, Music at 8 per cent kids at 5 per cent and others at 3 per cent.
The top programme genre for advertising are:
Preffered time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 68 per cent, <20 seconds is at 29 per cent, 40-60 seconds are at 3 per cent and >60 seconds are at 0.4 per cent
4. Mutual Funds
Ad volumes for Mutual Funds on TV surged by 2 times during Jul-Sep’20.
Top 4 channel genres together added almost 100%share of Mutual Funds ad volumes during Jul-Sep’20 on TV.
Afternoon was the preferred time-band for Mutual Fundsbrands covering 31%of ad volumes on TV.
Top 10 Advertisers of Mutual Funds on TV
The top channel genres for advertising are:
The top channel genres for advertising has news at 83 per cent, movies at 16 per cent, GEC at 0.5 per cent and sports at 0.3 per cent.
The top programme genre for advertising are:
Preffered time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 76 per cent, 20 seconds are at 24 per cent.
5. E-com Games
Top 2 channel genres on TVtogether added 56% share of ad volumes for Ecom-Gaming Category during Jul-Oct’20.
Prime Time was the most preferred time-band for Ecom-Gamingbrands covering 31%of ad volumes on TV.
The top ten advertisers of Ecom-Gaming are:
The top channel genres for advertising are:
The top channel genres for advertising are:
The top channel genres for advertising has news at 36 per cent, movies at 20 per cent, GEC at 18 per cent, Music at 13 per cent, kids at 0.1 per cent and sports at 12 per cent.
The top programme genre for advertising are:
Prefferred time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 81 per cent, <20 seconds is at 16 per cent, 40-60 seconds are at 3 per cent.
6. Automobiles
Ad Volumes for ‘Auto’ Sector saw a huge growth in Jul-Sep’20 for TV. Top 3 channel genres together added 85% share of Auto ad volumes during Apr-Sep’20 on TV. Prime Time, Afternoon, & Morning time bands together added 73% share of ad volumes.
Credit-TAM Ad Ex report
The Top 10 Categories of automobiles are:
Top 10 Advertisers of Automobiles for TV:
The top channel genres for advertising are:
The top channel genres for advertising has news at 56 per cent, movies at 19 per cent, GEC at 10 per cent, Music at 4 per cent, others at 7 per cent and sports at 4 per cent.
The top programme genre for advertising are:
Prefferred time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 73 per cent, <20 seconds is at 23 per cent, 40-60 seconds are at 4 per cent.
7. Personal Care/ Personal Hygine
Top 3 channel genres together added 84%share of sector ad volumes during Apr-Aug’20 on TV.
Prime Time was the preferred time-band for sector brands covering 32%of ad volumes on TV.
Toilet Soaps and Tooth Pastes were common categories under Personal Care/Hygiene Sector across TV.
Credit-TAM Ad Ex report
Top 10 Categories of Personal Care/Hygiene
The top channel genres for advertising were:
The top channel genres for advertising has news at 23 per cent, movies at 30 per cent, GEC at 31 per cent, Music at 12 per cent, others at 2 per cent and kids at 3 per cent.
The top programme genre for advertising were:
Preffered time for advertising:
Prefferance of ad size:
The ad length of 20-40 seconds are at 63 per cent, <20 seconds is at 33 per cent, 40-60 seconds are at 0.2 per cent, >60 seconds are at 4 per cent.
8. FMCG
TV also recorded more than 2 times rise in ad volumes for FMCG Category.
Top 3 channel genres together added 85%share of FMCGad volumes during Apr-Aug’20 on TV. Prime Time was the most preferred time-band for FMCG brands covering 32%of ad volumes on TV.
Top 10 Categories on TV were mostly from Daily Essentials.
Credit-TAM Ad Ex report
Top 10 Categories of FMCG
The top channel genres for advertising were:
The top channel genres for advertising has news at 25 per cent, movies at 29 per cent, GEC at 31 per cent, Music at 10 per cent, others at 1 per cent and kids at 4 per cent.
The top programme genre for advertising were:
Preffered time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 68 per cent, <20 seconds is at 29 per cent, 40-60 seconds are at 3 per cent, >60 seconds are at 0.4 per cent
9. Retail
2.6 times growth of Retailsector Ad Volumes on TV during Sep’20.
Top 2 channel genres on TV together added 75% share of ad volumes share for Retail sector during Apr-Sep’20.
Prime Time was the preferred time-band for Retailbrands covering 34% of ad volumes on TV.
Credit-TAM Ad Ex report
Top 10 Categories of Retail
The top channel genres for advertising are:
The top channel genres for advertising has news at 50 per cent, movies at 16 per cent, GEC at 25 per cent, Music at 5 per cent, others at 2 per cent and kids at 2 per cent.
The top programme genre for advertising are:
Preffered time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 54per cent, <20 seconds is at 40 per cent, 40-60 seconds are at 5 per cent, >60 seconds are at 1 per cent.
10. Life Insurance
Top 3 channel genres together added 94% share of Auto ad volumes during Apr-Jul’20 on TV.
Prime Time, Morning, & Afternoon time bands together added 77% share of ad volumes.
Credit-TAM Ad Ex report
Top Advertisers of Life Insurance
The top channel genres for advertising are:
The top channel genres for advertising has news at 71 per cent, movies at 14 per cent, GEC at 9 per cent, Music at 3 per cent, others at 1 per cent and sports at 2 per cent.
The top programme genre for advertising are:
Preffered time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 47 per cent, <20 seconds is at 42 per cent, 40-60 seconds are at 11 per cen
11.Banking/Finance/Investment
Top 3 channel genres together added 91%share of BFSI ad volumes during Apr-Jul’20 on TV. Prime Time, Afternoon, & Morningtime bands together added 74%share of ad volumes.
Credit-TAM Ad Ex report
Top 10 Categories of BFSI
The top channel genres for advertising are:
The top channel genres for advertising has news at 62 per cent, movies at 14 per cent, GEC at 16 per cent, Music at 5 per cent, others at 3 per cent and sports at 2 per cent.
The top programme genre for advertising are:
Preffered time for advertising:
Preferance of ad size:
The ad length of 20-40 seconds are at 60 per cent, <20 seconds is at 26 per cent, 40-60 seconds are at 7 per cent, >60 seconds are at 7 per cent.
Why choose Television Advertising
In order to build an efficient TV ad, a successful script needs first to emphasise a strong bid. Advertisements often need to be created successfully, which is why the services of a publicity firm are always preferable. They can assist you in producing the whole campaign, especially when it comes to advertising on television, ensuring impactful and engaging results.
1. Television reaches a larger audience both in the national and regional level in a short period of time.
2. It allows you to convey your message through visual, motion and sound, that can give your product and service instant credibility.
3. It gives you an opportunity to be creative and attach a personality to the brand.
4. It is an opportunity to tap into a captive audience.
Conclusion
In conclusion, television advertising remains a powerful medium for brands across various sectors, offering a broad reach and creative opportunities to connect with target audiences. With the expertise of an advertising agency, businesses can craft compelling TV campaigns that maximize impact and enhance brand visibility.