UEFA Champions League - Sports Advertising
The 2020-21 season of the UEFA Champions League is all set to resume on 17 th February with the Round of 16 matches.
With the most prestigious club competition in Europe set to see some exciting matches featuring the biggest clubs in the world, the interest around the tournament will be high. Big names like Bayern Munich, Real Madrid, Barcelona, PSG, Juventus and Liverpool will resume their quest for European glory.
The Sony Pictures Sports Network (Sony and TEN channels) has the rights to show UEFA Champions League matches in India.
Matches will also be available to stream via SonyLIV app and website, allowing supporters to watch multiple games simultaneously and catch the replay of matches.
| Date | Time (IST) | Match | TV Channel/stream |
| Mar-10 | 01:30 | Juventus vs Porto | Sony Ten 1 & HD |
| Mar-10 | 01:30 | Borussia Dortmund vs Sevilla | Sony Ten 2 & HD |
| Mar-11 | 01:30 | PSG vs Barcelona | Sony Ten 2 & HD |
| Mar-11 | 01:30 | Liverpool vs RB Leipzig | Sony Ten 1 & HD |
| Mar-17 | 01:30 | Real Madrid vs Atalanta | Sony Ten 2 & HD |
| Mar-17 | 01:30 | Man City vs Monchengladbach | Sony Ten 1 & HD |
| Mar-18 | 01:30 | Bayern vs Lazio | Sony Ten 1 & HD |
| Mar-18 | 01:30 | Chelsea vs Atletico Madrid | Sony Ten 2 & HD |
The digital boom over the most recent years has prompted the creation of a vast expanse of content on the web. The OTT platform allows current buyers to control their media usage-from curating their content choices to picking the gadgets they need to watch. Sony Liv is a video-on-demand platform that was launched in January 2013. It is owned by Sony Pictures Networks India. Sony Liv’s base is primarily in the Asia-Pacific region. The library of Sony Liv consists of more than 18 years of content from channels of Sony Entertainment Network. The network owns 31 channels including Sony TV, Sony SAB, Sony Ten, Sony Max, Sony Max 2, Sony Pix and Sony Six.60 per cent of the content comprises of the popular genres of drama, horror, action, romance and comedy.It provides its users with a wide range of content from movies to TV shows, live sports, news, lifestyle, fitness and kids content. It also provides contents in regional languages. It is home to popular family entertainment shows like Kaun Banega Crorepati, Taarak Mehta ka Ooltah Chashmah, The Kapil Sharma Show to name a few. Sony Liv has over 4000 hours of content on food, over 3000+live matches and 4000+ hours of sports matches amongst other content. It bagged the telecast rights in India for the FIFA World Cup in 2018 making it preferable platform for the football fans. The upcoming sports live event to be telecasted on the Sony Liv app is the Australia tour of India 2020-21 which is to take place from November 27. It has 70 million monthly active users. The average time spent on the platform ranges between 40-45 minutes a day. As most of the content is sports-driven the majority of users are the youth of the country and predominantly males.
Brands and advertisers are delivering the relevant message by segmenting and knowing the potential audience. It gives brands a great opportunity to efficiently enhance their marketing based on their geographical location,age-group, ethnicity, demographics and their search history and to boost the role of their brands in the minds of the customers. Sony Liv offers the opportunity for brands and advertisers who want to extend their campaign through a wide spectrum of audience.
Apart from India Sony Liv is available in countries like Afghanistan, Bahrain, Bangladesh, Bhutan, Hong Kong, Indonesia, Kuwait, Malaysia, Maldives, Nepal, Oman, Philippines, Qatar and Thailand.