Types and Benefits of Auto Rickshaw Brandings
Introduction About Auto Rickshaw Brandings
When we talk about branding, there are many technical definitions such as the voice of the business or reputation of the business products or services in the market, and more. But, in layman's terms, branding is what people feel and think when they see a product or business name. In India, offline branding is prominent because a huge percentage of the population is not even exposed to digital/online media. In this scenario, one needs a medium to reach the maximum number of people and one such popular channel is the auto-rickshaw. Yes, you read it right! Auto rickshaw branding has been creating a stir in the market for quite some time now as auto is not only an affordable transport channel but also covers the narrow, cranky roads and areas where digital marketing or other vehicles might not reach.
Interesting right? Let us delve deeper into auto-rickshaw branding to know what it is, how to do it, what are its different types, what can be its advantages and more…
What is auto rickshaw branding and how to do it?
Auto rickshaw branding is a transit branding technique in which banners, posters, and advertisements of various products and services are pasted on the auto to come into the eyes of a large audience. The reason for advertisement could be different like attracting the core audience, brand recognition, promotion, or more.
But how successful this auto hood branding is, will depend on the content, design, clarity, and, placement of the banner, or flex placement. For auto rickshaw branding, the content should be short, crisp, and clear. Additionally, where the advertisement is placed on auto or flex, as well as how plainly, are important. You will obtain excellent results when your strategy is clear and original and includes the appropriate inputs.
Different Types Of Auto Rickshaw Branding
There are a few different types of auto-rickshaw branding available from which advertisers can choose based on their requirements and budget. The main types are as follows:
Auto Back Ads
In this type, the small-sized ads are placed on the backs of the auto. which makes it a practical form of auto branding. However, it has a wide audience and visibility because the drivers, as well as those who are driving behind them or are passing by close, may see these ads. As a result, it offers a significant return on investment.
Auto Hood Ads
In auto hood branding, the flex or banners cover the entire hood of the auto so it is relatively bigger. Due to the larger size of the ad, it is costlier than the previous one but also has a greater impact on the minds of the viewers. Contact Excellent Publicity to get the best auto hood branding rates in your city.
Inside Auto
This type of ad, as the name implies, is placed inside a vehicle and thus is mainly seen by auto travelers. Although the viewership of this type of ad may be lower, the recall rate is higher as the viewers spend more time viewing and reading the ad content. Because of this, the chances of remembering the products advertised in this type of ad are higher than with auto-back ads.
Major Benefits of Auto Rickshaw Branding
The merits of auto-rickshaw branding are numerous and it’s difficult to list them all. But, the major benefits are as follows:
● The modern concept of advertising
Auto hood branding has emerged as the most effective concept of branding in the most recent times.
● Brand awareness
Auto rickshaw branding is one of the cheapest ways of creating brand awareness and reaching a larger audience base.
● Mobile transit medium of marketing
Auto rickshaw branding gives great advantages in terms of branding, promotion, and educating the audience as it’s a mobile transit medium and one can read on the go.
● Easily approachable
Auto rickshaw branding is one of the easiest and most approachable forms of advertisement for people.
● Outdoor advertising benefits
It gives the advertisers high outdoor advertisement exposure benefits at a minimal price.
● Cost-Effective
Auto rickshaw branding has reasonable prices for marketing and advertisements. It costs less than other forms of ads like billboards, hoardings, etc.
● Long-term visibility
Most advertisements on the auto are in the form of vinyl sheets, flex, or stickers that have high durabilities, and due to this, the visibility of these ads is also long.
● Catering the various industries
This branding tends to penetrate the traditional and competitive marketing traits and can be adopted by almost every industry regardless of its size whether small, medium, or enterprise.
● Environment friendly
One of the most important benefits of this branding is doing marketing at no extra environmental costs without harming the people.
● Benefits to Auto Drivers
The auto driver receives additional compensation from the advertising company, and the auto is also provided with extra protection from the elements via auto hood advertisements.
● High chance of Generating Sales.
Mumbai, Pune, Chennai, Hyderabad, Bangalore, and Delhi are just a few of the major cities where brands can gain the most exposure and visibility. As they help you reach untapped markets and work the best for all types of industries and businesses, autorickshaw branding is expected to experience a rise in the market in 2023, with brand sales expected to reach higher rates, increasing revenue.
Cost and Pricing of Auto Rickshaw Branding
Factors That Affect Pricing
The size of the ad space on the rickshaw matters. Full wraps cost more than small stickers or posters. How long you want your ad to run also changes the price. Longer campaigns usually cost less per day. Location is important too—busy areas mean higher prices. And branding more rickshaws costs more than just one.
How Duration Influences Cost
Short campaigns can be cheaper but may reach fewer people. Longer campaigns give better exposure and often come with discounts. Think about how long you want to keep your message out there before deciding.
Budgeting Tips
Start small to test how well it works. Include design and printing costs. A good, eye-catching design is worth the extra money because it draws attention. Plan your budget based on how many rickshaws you want and where they will go.
Measuring the Impact of Auto Rickshaw Branding
Tracking Customer Response
Use phone numbers, websites, or special codes in your ad. This helps track how many people contact you because of the branding.
Asking Customers Directly
When new customers come in, ask how they found you. If many mention the rickshaw ad, it shows your campaign is working.
Monitoring Sales Changes
Compare sales before and during the campaign. If sales rise, it’s a sign the branding is effective.
Using Surveys for Feedback
Surveys help find out if people remember your ad and what they thought about it. This information can improve your next campaign.
Checking Return on Investment (ROI)
Look at how much you spent versus what you earned. If you gained more customers or sales than you spent, your ROI is good. If not, rethink your strategy.
Wrapping Up:
After knowing major things about auto rickshaw branding agencies, you might be interested in this. However, doing it on your own is quite a daunting task if you want to advertise on a vast number of auto-rickshaws as it can be highly time-consuming. Therefore, finding the right advertising company is a must. But, you need not hassle much to choose one of the best media agencies for auto branding, when Excellent Publicity is here! They can assist you in locating the right areas for auto branding and appoint their efficient planners and executors to share your requirements for a campaign to come out with outstanding results!
FAQs
Yes! Auto rickshaw branding targets local areas directly, making it perfect for small businesses. It moves around busy spots, helping boost brand awareness right where customers live and shop. This hyperlocal reach is great for attracting nearby buyers and increasing visibility in the community.
Most auto rickshaw campaigns run from one to six months. Duration depends on budget, goals, and event timing. Short campaigns suit quick promotions, while longer ones help build steady brand presence. Flexibility lets businesses pick what fits their needs best.
Yes! You can choose rickshaws that mostly operate in certain neighborhoods or markets. This helps you reach the exact crowd you want. By picking local routes, your ad appears in the right places, increasing chances of catching potential customers nearby.
Common materials include vinyl wraps, flex banners, and eco-solvent prints. Vinyl wraps offer bright, long-lasting colors. Flex banners are affordable and easy to install. Eco-solvent prints provide good quality and resist weather damage, making them ideal for outdoor ads.
Yes, you need permissions from local municipal authorities. Rules vary by city but usually include size limits and content guidelines. Getting approvals ensures your ad follows the law and avoids fines or removal, keeping your campaign smooth and trouble-free.
The ad’s life depends on the material, weather, and daily wear. Vinyl ads can last 6 to 12 months if cared for. Sun, rain, and dust may fade or damage prints sooner. Regular checks help decide when to refresh the design for best impact.
Impressions vary by city size and traffic. In busy cities, a single rickshaw may get 5,000 to 15,000 daily views. High traffic and longer routes boost impressions. Using multiple rickshaws multiplies your reach, helping your brand stay visible to many people every day.