Instagram has always been a platform where trends are born early, and the latest rise in the AI influencer Instagram ecosystem is a clear example. Over the last few years, Indian audiences have started following digital personalities that do not physically exist in the real world but on digital channels. Even being only virtually existing, they still post fashion shoots, lifestyle content, reels, and brand collaborations just like human creators.
These creators are known as AI influencers on Instagram. They are digitally-generated personalities powered by artificial intelligence, design tools, and content teams. From fashion to fintech, brands in India are now welcoming and experimenting with Instagram AI influencer campaigns to reach younger, tech-enthusiastic audiences.
In this piece, we break down why Instagram is a preferred channel and the natural home for AI influencers, list the top 10 Indian AI influencers on Instagram, and explain how brands can work with them effectively.
Why Instagram Is the Natural Home for AI Influencers?
Instagram is a visual-based platform; its core is built around storytelling and consistency. By nature, since AI influencers are visual-based, they fit right in the Instagram ecosystem. Being virtual and managed accounts, the content consistency is also managed by the creator team, making them perfectly aligned with the channel.
- First, Instagram is an aesthetically rewarding channel, as many trends come out being a style aesthetic from Instagram. The AI-generated avatars have no limitation when it comes to creating an aesthetic, as they're digital entities only. They can be styled in anything that's trending in fashion, beauty or lifestyle without thinking of location, weather, changes in physique, or any other physical limitations. This makes AI Instagram influencers highly sought-after creators for their polished and visually appealing content.
- Second, the Instagram algorithm rewards regular posting. AI influencers are free from human limitations like fatigue and burnout, or have travel constraints, or scheduling conflicts. This dependability is one of the main reasons brands are starting to prefer AI social media influencers for long-term campaigns where they can convey the brand message consistently.
- Third, Instagram audiences are already used to filters, avatars, and digital identities. AI influencers get easily accepted on the channel because they feel like a natural extension of this behaviour rather than something completely new.
- Finally, Instagram supports multiple formats like reels, stories, and branded content tags, making it ideal for experimenting with AI influencer Instagram campaigns at scale
The Top 10 Indian AI Influencers on Instagram
Kyra (@kyraonig)
Followers: 235K+
Kyra is often cited as India’s first mainstream AI influencer on Instagram. Her persona is being a digital fashion model and lifestyle creator based in Mumbai.
Why she is notable: Kyra gained attention for her realistic visuals and confident personality. Her content mirrors that of human fashion influencers, making it easy for audiences to engage.
Notable brand collaborations and appearances: She has been featured in campaigns for fashion, lifestyle, and tech brands such as realme, boAt, Colors etc., including digital-first startups, and also in Shark Tank India.
Platform fit: Kyra works well on Instagram due to her realistic-looking, visually driven content and reel-friendly personality, making her a strong AI influencer on Instagram.
Naina Avtr (@naina_avtr)
Followers: 375K+
Naina Avtr positions herself as a modern Indian AI Superstar with a focus on fashion, culture, and everyday lifestyle. She also has a considerable subscriber base on her YouTube channel at 535k+.
Why she is notable: Her content reflects Indian aesthetics, festivals, and trends, which helps her connect with local audiences. She is also the first AI influencer to create her own vertical mini-series on Instagram.
Notable brand collaborations and appearances: Naina Avtr has appeared in digital campaigns promoting some of the local Indian fashion labels such as Laxmika Weaves, Bayroute dining & Spinz.
Platform fit: Her storytelling style fits the channel as well as the Tier 2/3 Indian audience well, especially for brands looking for an India-focused Instagram AI influencer.
AI Drishti (@ai_drishti)
Followers: 178K+
AI Drishti stands out as an AI influencer that blends technology with social awareness and lifestyle content.
Why she is notable: Her content often combines desi-vibe, Indian fashion aesthetic and visuals with transitions.
Notable brand collaborations and appearances: She has been used in experimental marketing campaigns focused on fashion.
Platform fit: AI Drishti works best in reels and carousel formats where concepts can be explained visually.
Aswathy Achu (@aswathy_achu.ai)
Followers: 113K+
Aswathy Achu is a regional AI influencer designed with South Indian cultural influences. She is cited to be the first AI influencer based in Kerala.
Why she is notable: Her content is created in Malayalam. She represents how AI influencers can be localised beyond metro cities and pan-India audiences.
Notable brand collaborations and appearances: Regional showrooms of brands have used her for targeted campaigns such as Kia, Keerthi Nirmal and Sysmantech.
Platform fit: Creators with vernacular abilities tend to have a highly engaging audience, making it an effective fit for the platform.
Zara Shatavari (@zarashatavari)
Followers: 28.8K+
Zara Shatavari is positioned as an AI influencer in marketing premium fashion and wellness.
Why she is notable: She has been given a very distinct and detailed persona. She is India’s first AI-generated brand ambassador, her bio mentions her as a PCOS & Depression warrior, a Foodie yet Health-conscious, Travel Enthusiast and Fashion Lover. Her content focuses on high-end styling, wellness routines, and aspirational living.
Notable brand collaborations and appearances: She has been featured by multiple publications when she was shortlisted as a top contender in the first-ever AI beauty pageant, Miss AI. Fashion and beauty brands have tested collaborations with her persona.
Platform fit: She fits well into Instagram’s aspirational discovery ecosystem, especially explore and reels.
Radhika (@indiawithradhika)
Followers: 9.1K+
Radhika is designed as an AI travel and culture-focused influencer exploring India digitally.
Why she is notable: Her content highlights destinations, traditions, things to do around them, and everyday Indian life through an AI lens.
Notable brand collaborations and appearances: Tourism boards and culture-driven platforms have experimented with similar AI personas.
Platform fit: Her content visuals are eye-catching and attractive to look at. Instagram is ideal for visual travel storytelling, even when powered by AI.
Nehena (Profile subject to verification)
Nehena is an emerging AI influencer whose identity and origin are still being verified publicly, and hence, her profile on IG is not publicly visible.
Why she is notable: She represents the experimental phase of AI influencers in India, where new personas appear rapidly.
Notable brand collaborations and appearances: Limited verified collaborations so far.
Platform fit: Early-stage AI influencers like Nehena often grow through Instagram due to low entry barriers.
Myra Kapoor (@myra.official._)
Followers: 5.5K+
Myra is portrayed as a beauty and fashion enthusiast and is a brand ambassador for Manforce India. She has also been awarded as Manforce India’s Most Desirable 2025.
Why she is notable: She represents exactly what global brands are doing - creating AI personas that they can shape, creatively direct and carry out consistent campaigns with.
Notable brand collaborations and appearances: She is the first AI brand ambassador for Manforce India.
Platform fit: Her aesthetically pleasing visuals and striking beauty with everyday posts are a dream moo-board for any youngster, aligning well with the trend-following algorithm of Instagram.
There have been some other notable avatars
like @aira.universe, @mahiiii_ai, @aditi.aimuse, @maya_verse.1.0, @natasha.avtr, and @zyra.avtr around who have gathered high followings. Their content direction and brand collaborations are yet limited and evolving.
Vaddy (@officiallyvaddy)
Followers: 42K+
Though not an AI-generated persona, but an old-school, mascot-like representation of Vaddy, combining it with a physical presence, Vaddy has been able to pull an age-old brand into the new century.
Why he is notable: Vadilal has done some significant brand collaborations using Vaddy with names like Karan Johar and Sharvari. His social media profile is a combination of funny, real-life, collaborative content pieces.
Notable brand collaborations and appearances: He is the first non-real brand ambassador for Vadilal.
Platform fit: His meme-like content is super engaging for the target audience, and his persona is perfect for collaboration, something that Instagram loves.
How Brands Are Using Indian AI Influencers?
- Indian brands are using AI influencers on Instagram in several ways.
- Some use them as brand mascots for long-term recall. Others tend to test them for short-term launches, festival campaigns, or explainer content, as they can gauge the engagement on this content and AI influencers being flexible with their styles - this fits well with the brands.
- Fashion and beauty brands use AI influencers for lookbooks and styling inspiration. Tech and fintech brands use them to simplify complex directives and jargon.
- The biggest advantage is control. With an AI Instagram influencer, brands control tone, messaging, availability, and risk.
Tools and Studios That Create or Enable India-Focused AI Influencers
Several tools and studios support the creation of AI influencers:
- 3D design and CGI studios
- Generative AI platforms for visuals
- Motion capture and animation tools
- Social media content management systems
In India, creative agencies and tech startups have started offering AI influencer development as a service.
How to Choose the Right AI Influencer for Your Campaign?
Brands should consider testing the available AI influencers on the following factors while choosing for their campaign:
- Audience relevance and cultural fit
- Visual realism and consistency
- Content tone and brand alignment with the AI persona
- Transparency and disclosure practices followed by the creators
That being said, not every campaign needs an AI influencer. They come with great flexibility, but at the same time, as this is a rising practice, with a lot of criticism as well, all facets of the breif brief and brand regulations should be checked. They work best for awareness, storytelling, and controlled brand narratives.
Conclusion
The rise of AI influencer Instagram accounts in India signals a shift in how digital influence works. While human creators remain essential, AI social media influencers offer brands new creative possibilities, consistency, and scalability.
For brands exploring innovation-led campaigns, Indian AI influencers on Instagram present a low-risk, high-curiosity channel worth understanding. As this space matures, early adopters will have a clear advantage.
Kyra, Naina Avtr, and AI Drishti are among the most recognised Indian AI influencers on Instagram today.
An AI influencer is a computer-generated digital persona that exists online in the digital world. The team that manages the persona posts content, engages audiences, and collaborates with brands on Instagram, as a human influencer would.
It's a complicated task to create an elaborate AI persona. They are created using AI tools, 3D design, and content teams who manage visuals, captions, and engagement.
They are computer-generated but managed by real creative and marketing teams.
They offer visual consistency, full brand control, and high scalability.
Brands work with agencies or studios that manage AI influencer accounts and campaigns.
They are effective for awareness, branding, and storytelling, especially for tech-savvy audiences.
Fashion, beauty, technology, fintech, gaming, and lifestyle brands lead adoption.