Collaborating or hiring a TV advertising agency always seems like a massive investment to businesses that may or may not yield the desired results. However, that is not the case. Although many think television is dead, that is not quite the case in India. Over 70 million people in India still have TV cable connections with 14 leading multi-service operators.
Therefore, TV commercial ads are still effective for the Indian audience. Moreover, commercial ads hold a lot of power to make an impact and can do wonders with modern tech modifications and adaptations in the rapidly evolving advertising landscape. So, if you’re still wondering why you should give TV channel advertisements a shot, this blog is for you. It will walk you through 6 reasons for advertising on TV.
6 Reasons Why You Must Advertise on Television
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Reach Hundreds of Potential Customers
Businesses that have been around a while mistakenly believe that they do not need to advertise on TV simply because they have been around for a time or thinking that TV commercials don’t work anymore. It only leads to losing hundreds of new potential customers. Millions of people still watch TV, and television advertising enables you to get your brand in front of them. They could be both existing and new.
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Always be Remembered
Television ads help you position your company as a market leader. Wondering how? If you continuously broadcast your commercial on television, you always stay in your customers’ minds. And now that more and more people are shifting to online streaming, ad agencies can leverage upcoming developments like TVC and position your company ahead of the market and the curve. According to statistics, 67% of shoppers will remember a brand they saw promoted within the past week.
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Be Creative
Television ads give businesses an opportunity to express and show off their company’s imagination and personality. They can do what static banner ads can’t and leave a lasting impression on your audience. A TV advertising agency can help tailor your TV channel advertisement and optimize messaging, sound, and emphasis to your audience’s tastes. They will also help curate creative, humorous, and out-of-the-box content ideas for your ads that may hook your customers. Next, you can feature your TV commercial on local television programs to creatively highlight your products or services. Furthermore, you can explore partnering with local stations to fund social events, services, and neighborhood outreach campaigns. That will help you promote your commercial to form an emotional bond with your customers.
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Increase in AVOD Consumption
Content is central to OTT platforms and their audiences. However, many major providers have reduced the subscription cost by adding advertisements to retain subscribers. As a result, ad-supported video-on-demand (AVOD) consumption is growing faster than subscription-based services. This proves that customers accept watching commercials in exchange for more content. So, it has become more critical than ever to broadcast TV ad commercials every few intervals as people remember ads they see at a much higher rate than any other advertising medium.
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Reliable Source of Information
For any business, building confidence and trust in your customers for your brand is very important. Advertisement in TV channels assures your audience that everyone is watching out for their welfare and best interests due to television's heavily controlled guidelines, which government departments constantly oversee. These regulations help instill a sense of confidence in viewers, making building trust easier than on other platforms and advertising mediums.
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People Like Watching on a Bigger Screen
As mentioned earlier, millions of people in India still watch television. Many people tuning in daily may see your local television advertising. Moreover, even though people are adapting to online streaming, many still prefer watching their favorite movies and daily shows on a bigger screen. It could be young students, young adult working professionals, or aged people. With today’s technology, a TV advertising agency can help micro-target your advertising directly at the demographics you most want to hit to reach the right people.
Conclusion
After reading the blog, you now know why television advertising is so important even in 2023. It can leave a drastic and ever-lasting impact on your audience. So, now is the time to start planning for your TV commercial. If you don’t have any prior experience with TV ads, worry not. The experts at Excellent Publicity can help you with it. It is a TV advertising agency in Mumbai with headquarters in Ahmedabad and other national and international branches. With years of experience in the advertising industry, they know what works best with which brands. So, all you need to do is call them, tell them about your brand requirements, and they will take care of the rest. Wait no more; call them now.