Introduction

If you are reading this, there’s a good chance your brand is already investing in content, ads, social, maybe even a full website redesign. Yet organic visibility (the kind that consistently puts you in front of ready-to-buy customers) still feels… elusive. That’s where SEO Services by Excellent Publicity come in: a measurable, ROI-driven program that aligns what people search for with what your business sells, so every page can pull its weight.

We don’t do SEO as a black box. We run it like a growth product: research the market, roadmap the improvements, ship the work, and track revenue, not just rankings. Being a full-stack marketing partner providing both online and offline solutions, we integrate SEO into your overall media strategy, whether it is performance advertising or influencer marketing, to ensure your brand multiplies your brand performance instead of stealing it.

Why SEO Still Wins in 2025

High-intent discovery: People Google problems, not platforms. Showing up organically at that moment is the most authentic way to start a sales conversation.

Compounding ROI: Ads stop when budgets do. SEO assets (content, internal links, schema, site fixes) continue paying dividends long after implementation.

Lower CAC over time: As you rank for more commercial queries, your blended customer acquisition cost falls and margins improve.

Defensibility: Each optimized page, topical cluster, and link is a moat your competitors must outwork, not outbid.

The 7 Pillars of a Result-Focused SEO Program

1) Research that maps demand to dollars

Market & competitor scan: Who is the owner of the SERPs and why (depth of content? links? UX? brand authority?).

Search intent modeling: Classify keywords based on intent informational, commercial, transactional keywords and plot them on the funnel.

Revenue-aligned prioritization: Select terms in which your brand has the most product-market fit, as opposed to the greatest volume.

2) Technical SEO that makes search engines want to rank you

Crawlability (sitemaps, robots), indexation hygiene (canonicalization), and fast page experience (Core Web Vitals), clean URL architecture, and structured data (schema) that improves snippets.

In large catalogs (e-commerce or multi-location), use templates that are scaled, use pagination, and faceted navigation controls.

3) On-page optimization that clarifies relevance

Write clear, specific titles and compelling meta descriptions (you’ll see examples below).

Use H1/H2 structures that match real search questions.

Build internal links that pass topical authority from “hub” pages to “spokes.”

4) Content that satisfies intent (and builds brand)

Informational hubs: Definitive guides, checklists, comparisons, and calculators.

Commercial pages: Category, service, and solution pages that resolve objections and push to action.

Programmatic pages: For location- or SKU-scaled sites, enforce quality controls so every page is unique and useful.

5) Digital PR & link earning that compounds authority

Press hooks, data studies, industry glossaries, and partner features earn the kind of links that move competitive SERPs.

As a media buying & digital agency, Excellent Publicity can also coordinate content placements and amplify your brand story across channels.

6) Local SEO that captures “near me” demand

GBP optimization, NAP consistency, local landing pages, service area coverage, and review velocity.

City-level content that reads like a local expert, not a copy-paste.

7) Measurement that your CFO will love

Track revenue by landing page and query group.

Attribute assisted conversions (SEO often starts customer journeys that finish via other channels).

Build weekly scorecards: visibility, traffic quality, content velocity, backlinks earned, and pipeline impact.

What You Get with Excellent Publicity’s SEO Services

A. Full technical & content audit

B. Roadmap by quarter

C. Content system

Editorial calendar with drafts, reviews, and publishing cadences.

Schema, internal links, and on-page templates baked in.

D. Authority growth plan

Asset creation (data studies, interactive tools) designed to attract links organically.

E. Local and multilingual options

International targeting with hreflang governance if you sell across markets.

F. Reporting & governance

Shared dashboards, pull requests for on-site changes, and a living changelog.

Explore our SEO Services overview to see how we tailor deliverables to your brand. SEO Service at Excellent Publicity → Excellent Publicity

How Our SEO Process Works (Step-by-Step)

• Discovery & alignment (Week 0 to 2): Stakeholder interviews, analytics access, ICPs, competitive landscape, baseline metrics.
• Audit & opportunity sizing (Week 2 to 4): Technical crawl, content gap analysis, link landscape, and a ranked backlog with ROI estimates.
• Foundations (Month 2): Fix critical technical blockers, publish enhanced templates, and ship first clusters.
• Velocity (Month 3 to 4): Scale content production, outreach, digital PR hooks, and internal linking.
• Optimization loops (Month 4+): Refresh winners, prune losers, improve conversion elements, test schema variations.
• Expansion (Ongoing): Add product lines, regions, and formats (video, tools, UGC). Tie in paid and influencer pushes for acceleration.

SEO + Media: Why Full-Funnel Beats Single-Channel

Most agencies silo SEO from paid, social, TVC, and OOH. We don’t. Because your customers don’t. When organic rankings, OTT/CTV, influencer collabs, and performance ads work in concert, you:

• Seed branded search with awareness campaigns.
• Re-engage organic visitors with precision retargeting.
• Earn links from PR moments tied to your brand storytelling.
• If you’re already exploring digital placements with us (from Vogue to DriveSpark to CRED), we’ll align SEO content with those spikes in attention.

What Success Looks Like

• Faster indexation, rising impressions, more keywords entering Top 20.
• Technical error budget trending down; Core Web Vitals improving.
• First link placements from PR hooks and partners.

• Multiple pages enter Top 3 for commercial queries.
• Branded + non-branded organic sessions up; demo requests and carts growing.
• Lower blended CAC as organic assists more paid conversions.

Pricing Models and Timelines, Realistically

Beware agencies who sell “Page 1 in 30 days.” That’s a red flag. Several consumer stories have highlighted the pitfalls of over-promised SEO and long, rigid contracts that don’t prioritize results. Choose partners who tie work to outcomes and transparency.
We scope SEO like product development: by workstreams and business targets, not just hours. You’ll know exactly what’s shipping each quarter—and why.

The Excellent Publicity Advantage

Integrated capabilities: From digital ads to TVCs and OOH, we orchestrate SEO with your broader media mix.

Sector expertise: Real estate, healthcare, FMCG, retail, B2B, and more—our teams build strategies that fit your category dynamics.

Hands-on planning: Dedicated planners who translate strategy into campaigns across properties like OYO, CarDekho, and others when needed for amplification.

Our SEO Service Lines (Choose What You Need, or Bundle)

1. Technical SEO: Crawl/index, Core Web Vitals, schema, architecture, JS SEO.
2. On-Page Optimization: Titles, metas, headers, internal links, CRO cues.
3. Content Strategy & Production: Topic clusters, editorial calendar, outlines, expert reviews, visuals.
4. Link Earning & Digital PR: Data storytelling, media placements, partner features, thought leadership.
5. Local SEO: GBP optimization, review ops, geo-landing pages, citation governance.
6. E-Commerce SEO: Category tree design, filters, canonical rules, PDP content at scale.
7. International SEO: Hreflang, market-specific intent mapping, multilingual workflows.
8. Analytics & Reporting: Rank tracking, search console insights, page-level revenue attribution.

How to Choose the Right SEO Partner (Even If It’s Not Us)

• Ask for a diagnostic, not a generic pitch. The first deliverable should be an audit tied to business goals.
• Demand forecast ranges. No one can guarantee rankings, but we can model scenarios and leading indicators.
• Check update cadences. Weekly progress notes beat monthly “big reveal” calls.
• Look for integrated thinking. If SEO isn’t connected to media, PR, and content, you’re leaving growth on the table.
• Speak to the operators. You should know who writes, ships, outreaches, and analyzes.

Content Examples: Short Campaign Snippets

Use these as inspiration for newsroom-style updates or case cards on your site:

• “Himalaya BabyCare’s DVC Empowers Breastfeeding Mothers”
“Himalaya’s DVC #HarKadamHarMaakeSath supports mothers facing breastfeeding challenges. Discover the impact of DVC ads with Excellent Publicity.”
• “Navi’s Quirky OTT Ad Campaign Highlights UPI Growth”
“Navi’s OTT ad campaign showcases UPI growth with quirky storytelling. Discover OTT ad benefits & grow your brand with Excellent Publicity!”
• “Canva Launches ‘Dil Se, Design Tak’ TVC in India”
“Canva expands with a multilingual TVC campaign across India. Discover how design bridges generations. Explore more TVC ideas at Excellent Publicity!”

Want to see real brand stories? Browse recent TVC news on our site, like Parle, Lifebuoy, or L’Oréal Paris features.





Sample On-Page Template (Steal This)

Title: {Primary Keyword} – {Benefit/USP} | Brand
Meta description (≤160): {Problem} solved with {Solution}. {Proof/feature}. {CTA}.
H1: {Search-aligned headline with a clear outcome}
Intro: 2–3 lines that reflect search intent and promise an answer.
H2: Benefits (tie to outcomes)
H2: How it works (steps, visuals, FAQs)
H2: Pricing / Next steps (internal CTAs)
H2: Proof (case studies, testimonials, logos)
FAQ: 4–6 questions that match “People Also Ask.”

Editorial Calendar Starter (First 8 Weeks)

• Week 1 to 2 (Foundations): Publish “What Is {Service}?” hub + 2 spokes (how-to, checklist).
• Week 3 to 4 (Commercial Depth): Optimize 2 service pages; ship comparison and pricing explainer.
• Week 5 to 6 (Authority): Launch data mini-study; outreach to 20 industry publications.
• Week 7 to 8 (Local/Category): Publish 3 city/location pages or 3 category collection pages with filters explained.

Common SEO Myths, Busted

“SEO is just keywords.” It’s relevance + experience + authority + trust.

“Backlinks are dead.” Low-quality links are; editorial links still move markets.

“We can’t rank in a competitive niche.” You can, by owning sub-topics and building from there.

“We tried SEO; it didn’t work.” Often it’s mis-prioritized work, thin content, or no link strategy, not SEO itself.