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Advertising on &flix

Launched on 3 June 2018, &flix is an English movie channel held by Zee Entertainment Enterprises. It replaced Zee Studios which was rebranded because of its poor ratings. &flix shows various movies Walt Disney Studios, Paramount Pictures, Universal Pictures, and Sony Pictures. It is a one-stop channel for all hit Hollywood movies. The channel shows one hit premiere every 7 days that comprises a line-up of movies like Spider-Man: Homecoming, Baby Driver, Life, The Emoji Movie, The Atomic Blonde, Jumanji, and Blade Runner 2049.

Why advertising in &flix works: 

&flix makes for an excellent choice to advertise your product/service because of the following features it offers:

  • An exclusive distribution deal with Sony Pictures

Sony Pictures formerly known as Columbia Pictures is a media and entertainment conglomerate that creates, buys, and distributes filmed entertainment. Its film franchise includes some of the most-watched movies like Spider-Man, Jumanji, The Karate Kid, The Smurfs, etc. A deal with such a company increases the channel’s stakes for viewership over other English movie channels.


  • One hit movie premiere every week

With over 183 million TV owners all over the world, the viewership for English entertainment channels has grown by 97% in the lockdown period. In such a case, &flix with its impressive strategy to premiere one hit movie a week will get more viewers in the near future. 


  • Has both HD and SD channel

&flix offers both HD and SD channels. Not everyone has an HD subscription in their homes. Hence, both HD and SD subscribers can now enjoy Hollywood movies on their TVs unlike some other channels providing services to only HD subscribers. 

Why advertise on &flix :

These features of &flix make it more efficient for advertising platforms:

  • Movies and shows of different genres covering interests of everyone are showcased &flix
  • &flix has extensive viewership across all age groups
  • &flix Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach 
  • &flix Advertisement options for both prime time and non-prime time shows.


(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)


Ad Formats on &flix

These are the possible ad formats for advertising on the platform of Star Plus:

  • &flix Video Ads:

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • &flix Aston Bands:

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • &flix Brand Integrations:

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.


Movies and Shows on &flix

On &flix, different genres of movies and shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on &flix as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://en.wikipedia.org/wiki/%26flix


Why Excellent Publicity for advertising on &flix

Media Agency plays an important role for advertisement in &flix. As Excellent Publicity is a media agency we figure out that it is &flix a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would recommend advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered. 

Steps for advertising on &flix

  • Share your requirements for advertisement on Star Plus
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on &flix.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

&flix advertisement proof

  • Receive the Telecast Certificate from our end after the completion of the campaign.



Q1. What will be the rates for advertising on &flix?

  • You can contact our agency regarding the rates on advertising on &flix, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on &flix?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on &flix? 

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on &flix?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise a particular show on &flix?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

The Steps in Execution

  1. 1

    Share your requirements

    Approach our efficient planners and executors and share your requirements for a campaign.

  2. 2

    Plan the campaign with us

    We will assist you in terms of choosing right locations, right time band, the right branding type in terms of Video Ad or L- band, to have a successful campaign on board.

  3. 3

    Receive the best quotes

    We provide lowest assured rates with best services for Television Advertising across India.

  4. 4

    Provide creative

    Provide us with an attractive creative to show case your brand on television after we share the creative time bands. The acceptable format of creative in television branding is Audio Video File (TVC) and CDR file for L-Band or Aston Band. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send to the TV Channel team.

  5. 5

    Go Live

    See your advertisement broadcasting in the selected time band and shows by you.

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