Vanesa partnered with Kareena Kapoor Khan to launch a new TVC for its new product category.

Vanesa entered the derma care category with Vanesa Pro+ and launched a new TVC featuring Kareena Kapoor Khan. The brand moved from body care to derma care category launching its new range of underarm roll-ons adding a touch of confidence with self-care to women’s lives. 

The product is to be seen as a personal hygiene choice for young women who want to feel fresh throughout the day. The product takes the centre stage in everyday body care conversations around body odour, pigmentation and freshness. The campaign film throws light on how the product is effortlessly gentle on the skin and is a mindful choice of product for every woman to stay comfortable, confident and fresh day in day out. 

Venesa Pro+ is built with a derma action formula which combines AHA and BHA that supports the skin because of the soothing substance designed to function gently on regular use. It wonderfully puts together science, comfort, and care in a product which smoothly fits in daily routines. 

The product is formulated offering up to 48 hours of odour prevention and is tested by specialists making it appropriate for all skin types and does not contain alcohol, aluminium, parabens, phthalates, triclosan and SLS. With 4% of AHA BHA pearl and 6% AHA BHA fresh, the product offers a simple and smooth choice to add in your daily needs.

Mentioning about the launch, Saurabh Gupta, Managing Director and Chairman, HSPL spoke, “When we looked at underarm care, we saw it as an everyday part of personal care that had long stayed in the background. That made us think differently about how we could step into the category, not as just another extension, but as something more meaningful within our portfolio. Pro+ reflects that thinking and shapes how we see the next phase of growth across personal care, guided by our belief of Love Yourself, Love Vanesa.”

Through the launch, Vanesa creates a space for itself in the derma care category built for everyday routine providing freshness, comfort and care to the body. Vanesa Pro+ is available across major e-commerce platforms and on Vanesastore.com with a vision to enter quick commerce very soon.

Key Takeaways from the campaign:

• Market positioning: 

The product is designed to fill a gap in the market for "derma-led" underarm care, moving beyond simple perfume-based solutions. 

• Focus on evolving consumer needs: 

The move responds to increased demand for high-performance personal care among younger consumers seeking solutions for pigmentation and odor using gentle, skin-safe ingredients.

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