Travel platform Agoda released its newest brand campaign ‘What a Save’ in India. Agoda Launches 'What a Save' Campaign in India

Agoda has launched ‘What a Save’ campaign which talks about providing up to 50% off on all domestic bookings. There are three digital ads under the campaign that combine humor and creativity to place the thought that smart decisions are taken through Agoda. Indian travelers enjoy discounts on deals and the brand brings a fun and relatable touch to the film putting their proposition at the centre of the campaign.

Collaborating with popular celebrities like Gajraj Rao, Raghu & Rajiv, and Aparshakti Khurana, the campaign is amplified across social media platforms.

Agoda’s campaign is live on digital and social media platforms where various offerings like 6 million exotic holiday properties,130,000+ flight routes, and more than 300,000 activities are showcased and can be booked under a single transaction.

Gaurav Malik, Country Director India, Agoda stated, "With the new 'What a Save!' campaign, we're blending humor with genuine value. Agoda aims to make travel planning as enjoyable as the journey itself. Wherever travelers venture, booking with Agoda ensures they'll be amazed and exclaim, 'What a Save!'."

Key Takeaways from the campaign:

• Influencer marketing: 

The brand used influencer/celebrity association partnering with celebrities like Gajraj Rao, Aparshakti Khurana, Raghu & Rajiv to amplify the campaign offerings.

• Humorous storytelling: 

The campaign films used a humorous approach creating an exaggerated scenario that appears funny and heroic at the same time while delivering the core message of ‘actual savings happen on Agoda’.

If your brand needs an amplification of your product offerings through creator-led storytelling, get in touch with our experts.

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