Tata Coffee Grand Cold Coffee wants to be part of your casual dates this Valentine’s Day.
Tata Coffee Grand Cold Coffee wants to be part of your casual dates this Valentine’s Day.
Tata Coffee’s Grand Cold Coffee released its recent digital campaign film ahead of Valentine's Day. It discovers a growing connection rooted in a familiar office setting as it celebrates small moments taking place in daily routine conversations that sparks romance between two people at the workplace.
Adding to its ‘Too Cool To have It Solo’ campaign, the brand is conveying a simple message that coffee just like work should be enjoyed together. The film has positioned Tata Coffee at the core of this typical office scenario where two people are stealing glances at each other during the little coffee breaks and light banter creating a moment between the two.
This interaction taking place between a little coffee break amid the working hours becomes memorable. It proved how a delicious cold coffee can act as an ice breaker and can uplift an ordinary conversation turning it into a meaningful connection.
The ad film talks about the wider narrative of the brand i.e. to create relatable and youthful moments shaping everyday connections through Tata Coffee’s Grand Cold Coffee. With catchy visuals, great soundtrack and a relatable situation, the film tends to talk about how relationships are drawn from the office culture during coffee breaks in the modern times. Since young professionals spend more time in corporate, these moments are likely to resonate with them. It positions the brand as the perfect choice to bond in this season of love.
The Grand Cold Coffee is available in 3 deliciously different flavors; Belgium Chocolate, French Vanilla and Swiss Caramel across all retail and online platforms.
Partha Biswas, President & Head – RTD Business, Tata Consumer Products, stated, “Our focus in the ready-to-drink cold coffee segment is on building brands that are relevant to evolving consumption occasions, while remaining firmly anchored in quality, consistency and trust. As consumer lifestyles continue to shift, we see growing importance in brands that integrate seamlessly into everyday routines, offering both convenience and an elevated experience. “That belief shapes the way the new film has been conceived. It focuses on familiar office moments, shared breaks, brief conversations, unplanned interactions and shows how Tata Coffee Grand Cold Coffee becomes part of those everyday connections, while continuing to stand for quality and indulgence,” he further added.
Key Takeaways from the campaign
Brand positioning statement
Tata Coffee placed itself as a conversation starter and to bond with people between the breaks. It showed how a monotonous life at work transforms into a genuine connection.
Working professionals in focus
The campaign film targets working professionals and showed casual moments becoming special bringing people closer.
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