Ravindra Jadeja reveals his secret source of energy in Ganesh Sattu’s new campaign

Ganesh Sattu roped in iconic Indian cricketer Ravindra Jadeja for its newly launched campaign. The idea is centred around unlocking incredible energy and this film fun-spiritedly highlights how exceptional energy coming from Ganesh Sattu can improve performance by numerous folds.

The campaign believes in the power of natural ingredients considering them as most effective. The message is amplified through Jadeja’s athletic drive after consuming the Ganesh Sattu. It creates brand awareness for Ganesh Sattu while also becoming a top choice for changing consumer needs to natural, high protein food intake.

Mentioning about the campaign, Devansh Mimani, Director, Ganesh Consumers Product Limited stated, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.” 

Key Takeaways from the campaign:

• Multi-channel approach: 

The campaign effort is targeted across digital platforms, TV and social media followed by energy-driven and entertaining storytelling.

• Focused on health-conscious consumers: 

Since individuals are growing aware and choosing healthy, clean and nutritious food, the product is placed among the health-conscious people.

If you run a brand that requires a multi-channel media approach, get in touch with our media planners.

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