Policybazaar launches ‘Baat To Sahi Hai’ campaign, featuring founder Yashish Dahiya

Policybazaar has introduced its latest digital campaign, ‘Baat To Sahi Hai’, centred on financial planning and protection.

The campaign features Yashish Dahiya, Founder, Policybazaar, and starts from a simple place. People know they need financial protection, but often delay acting on it.

This is explored through a series of three short films.

Each film is set in everyday situations. Yashish Dahiya is seen in direct conversations, the kind that feel familiar the moment you hear them. Nothing feels staged. The focus stays on the thought.

In one film, the conversation turns to rising healthcare costs. A single hospitalisation is enough to put things into perspective, making health insurance feel necessary rather than optional.

Another film shifts to retirement planning. It stays with the idea that small, consistent investments build over time, while also pointing to the role of pension plans in maintaining continuity.

The third film focuses on child savings. It brings in the need to plan for education and future goals, without stretching the point.

Across all three films, the campaign remains understated. There is no attempt to simplify things beyond what they already are.

It doesn’t try to explain. It simply reflects.

The ‘Baat To Sahi Hai’ campaign stays close to everyday realities and presents financial planning as something that needs timely action, not just awareness.

Important Takeaways of the Campaign

Focus on action over awareness

The campaign highlights the gap between knowing and acting on financial decisions.

Everyday conversations as storytelling

The films use simple, relatable situations to communicate key ideas.

Simplifying financial planning

Complex topics are presented through clear and direct conversations.

If you feel your brand should also communicate with this level of clarity, let’s discuss ideas.

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