Kia's campaign for the new Seltos, starring Bobby Deol, takes a bold approach.

Kia's campaign for the new Seltos, starring Bobby Deol, takes a bold approach.

Kia India has launched the new Kia Seltos with a marketing campaign created by Innocean India.

The goal was not just to introduce a new SUV but to give the Seltos a strong identity. Kia wanted the new Seltos to represent a modern, confident attitude.

This campaign is based on the idea that current buyers are seeking brands that show confidence and character, along with ability. It tells a story of dominance, intelligence, and control. The new Seltos is introduced not only as a vehicle with advanced tech, but as a sign of self-confidence for a new group of drivers.

This concept is expressed through a strong, energetic, integrated campaign, starting with a TV commercial with Bobby Deol. The commercial shows a tense competition between Deol and a young racer, using this rivalry to represent the changing spirit of the Seltos.

With its stylish driving scenes and clear visuals, the film shows off the SUV's strong road presence, well-designed interior, and better tech features. The movie smoothly shows off key things like the Trinity panoramic display, ambient lighting, modern infotainment, and ADAS technologies, backing up its performance and high-end style.

The Seltos campaign extends beyond the film, using a unified approach across television, digital media, and social platforms. This assures the ‘Badass’ identity of the Seltos is consistently presented to consumers.

With a clear point of view and strong personality, the all-new Seltos campaign goes beyond typical product communication to build a unique brand story. This reinforces Kia’s position as a brand that changes while staying true to its core attitude.

Key Takeaways from the campaign

‘Badass’ identity

The Seltos campaign, fronted by actor Bobby Deol, aims to present the car as dominant, bold and intelligent for new generation drivers.

Smart pricing

Even with newer updates, the Seltos has a starting price of ₹10.99 lakh (ex-showroom), seeking to keep its competitive place in the SUV segment.

Multi-platform approach

Innocean India developed the campaign, which uses an active, wide-reaching strategy to get across the vehicle's tough build and advanced features.

If you feel your brand should also have a smart multi-channel campaign like this, let’s discuss ideas

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