Hyundai launched the ‘Deewane India ka Deewana Humsafar’ campaign with Shah Rukh Khan for the T20 World Cup 2026.
Hyundai motors has collaborated with ICC to introduce the ‘Deewane India ka Deewana Humsafar’ brand campaign across the nation ahead of the ICC Men’s T20 World Cup 2026. The campaign celebrates the country’s love for cricket while reinforcing the equation with cricket fans and targeted customers. This comprises on-ground events, dealership activities and media outreach combining sports, transportation, and fandom.
This campaign led by Hyundai Motors India Limited with the current brand ambassador Shah Rukh Khan, is associating the brand with the International Cricket Council highlighting India’s enthusiasm for cricket. The campaign film also used ‘Yeh Dil Deewana’ song from the popular 90s SRK movie ‘Pardes’.
The film represents a simple idea that cricket has sentimental values and it is merely not just a game. The concept is based on how one cricket match stops the heartbeat of the entire nation, brings people closer and has intense moments. India, within these moments, finds a unified identity and the campaign film has showcased it brilliantly. Seeking to be a part of the moment where the entire country is united with fans cheering, celebrating and supporting dreams, Hyundai is inspired from the energy that drives India.
The film uses nostalgia, fandom, and a feeling of unity to mirror Hyundai’s 30-year history in the country. Hyundai believes it has been ‘Deewane India ka Deewana Humsafar’ for more than three decades now. A brand that understands, celebrates, and moves with India's spirit. The complete campaign is live on mediums like TV, digital, and radio, reaching people across India. Hyundai Motor India Limited is also a co-powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar connected TV. Using connected TV during the ICC Men’s T20 World Cup 2026, Hyundai Motors India Limited wants to share interesting brand stories that celebrate India’s love for cricket and reach the digital audience.
This PAN-India brand campaign brings “Cricket ka Sabse Bada Deewana” UGC contest which is set to capture the essence of oneness in cricket and reflects the tireless support of millions of Indian cricket fans around.The contest is a chance for passionate cricket fans to win the contest and experience the ICC Men’s World Cup 2026 live in the stadium (all expenses paid).
The most hyped up cricketing event ‘ICC Men’s World Cup 2026’ is used by Hyundai to organise an eventful display of World Cup Trophy in three major Indian cities i.e Mumbai, Bengaluru and Gurugram from 28th Jan- 1st Feb.
The World Cup Trophy gave the cricket fans a great chance to have a close encounter with the trophy, take pictures and surface them online creating a buzz. The unique and most attractive part of the display event was the ‘Deewangi Meter’ where passionate cricket lovers could get the opportunity to engage with each other and win upcoming match tickets. People who visited, got to enjoy an immersive stadium-style installation and VR experience creating a drool-worthy moment around the trophy.
Adding more to the cricket fever, Hyundai launched a special dealership-oriented test drive campaign across their network in the nation. They left no stones unturned with its cricket-themed showrooms, fan engagement parks and exclusive offers for customers while enjoying the ICC Men’s World Cup. Few lucky winners will be rewarded with upcoming match tickets under the campaign.
Key Takeaways from the campaign
1. Celebrated cricket’s passion in India
The campaign understands the cricket obsession in India. The emotional connection millions of people share with cricket is huge. Knowing this, Hyundai positioned itself as a companion to the crazy fans.
2. Leveraging ICC Partnership
The campaign took the initiative to partner with the International Cricket Council for upcoming major cricket tournaments like the T20 World Cup to solidify engagement.
If your brand deserves a campaign like this, feel free to reach out and discuss ideas.
For more such advertising news, come back to Excellent Publicity.
Stay tuned for more such advertising news!, come back to Excellent Publicity