CoinDCX is starting a national crypto education program to clear up common misunderstandings and help investors feel more secure.
CoinDCX is starting a national crypto education program to clear up common misunderstandings and help investors feel more secure.
CoinDCX just launched a campaign to bust myths and produce the right education that develops confidence among the first timers. The campaign decides to answer questions related to crypto including legal formalities, fundamentals and portfolio unification with emphasis on the principles Indian investors are following in finance.
Crypto is gaining momentum with every passing day. It became an integral part of Indian Investors’ portfolios. The campaign aims to throw light on tried-and-tested theory applicable in investment strategies too. Investors can now frequently invest a fixed amount with CoinDCX’s crypto SIPs to escape the volatility in markets. Crypto can now be a stable approach with long term-holding or HODLing, to balance and diversify portfolios along with other assets.
The campaign is released on TV and digital platforms with various formats ensuring high visibility with consistency across the nation. CoinDCX, apart from media activations, also planned an educational bootcamp in major Indian cities training new investors through guided, one on one sessions. Taking it further, they will also host a dedicated learning week with features like expert interactive sessions and curated content material that simplifies the learning process on the platforms. In addition to all these, social media campaigns will also be placed to start conversations around the usual myths on crypto. It is expected to collectively reach over 20 million investors in India strengthening their promise to education-driven and responsible crypto advocacy in India.
CoinDCX wears the cap of India’s crypto coach encouraging users to invest responsibly. Their focus is more on the learning part and less on trading aggressively. They want learners to understand the asset, analyse the risk and then start investing. India already tops the chart in crypto adoption with a massive and growing base of investors expecting more than just diversification of portfolio. The understanding of the fundamentals and strong learning is more vital as crypto is evolving. It’s extremely important to get familiar with the investment categories because it takes time to develop confidence and practice decision making with complete research.
One crore Indian investors are already supported in education initiatives like Namaste Web3, DCX Learn and Learn Karo, Crypto Karo campaign by CoinDCX.
The campaign targets new investors, leveraging the insight that investment decisions in Indian households are often influenced by the father. “We often look up to our fathers for guidance on new investment decisions,” stated by Prashant Verma, Chief Marketing and Growth Officer at CoinDCX. “Fathers typically do their research before making recommendations, and that sense of diligence is what we wanted to bring into conversations around crypto. While crypto may still be seen as a new asset class, the way you approach it should feel familiar - grounded in fundamentals, discipline, and long-term thinking, just like traditional finance. Through a relatable father-son narrative, our films simplify crypto concepts and show that clarity and confidence come from logic, not hype.” He further added “As part of the campaign, we have partnered with National Award-winning actor Darshan Jariwala, who plays a pivotal role in busting common crypto myths. Widely recognised and trusted by Indian audiences, Jariwala lends credibility and relatability to the campaign, helping demystify crypto investing and make conversations around it more accessible to everyday Indians.”
Key Takeaways from the campaign
Learning first invest laterL
The campaign sheds light on learning based investing. It focuses on understanding the assets and analysis of risks before investing.
Busting the myth
CoinDCX aimed at busting the usual myths around crypto investing and bringing clarity to all first time investors.
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