Air India's ‘Change in the Air’ campaign shows its transformation plan for 2026

Air India is gearing up for some big changes this year, starting with this launch.

Air India has launched a new brand campaign for India, called “Change is in the Air,” and a fresh creative line, “That’s Air India Now.” The campaign shows the changes passengers are seeing on the airline’s domestic routes. The videos capture passenger reactions, their surprise and feelings, as they experience Air India's upgraded cabins, enhanced dining, modern digital features, and Indian hospitality.

This campaign is timed perfectly, as Air India's makeover is really starting to take shape. By 2026, passengers would definitely notice a new Air India.

This ad campaign uses five short films to show what it's like to fly the new Air India. See how people are enjoying the updated cabins in all classes, eating fancy food during the flight, and using better digital platforms like Vista Stream for movies with enhanced Wi-Fi. Also, they're feeling the warmth of Indian hospitality. These films share real passenger stories as they feel genuine and attract customers.

By the close of 2026, they're planning to give over 90% of their local flights a makeover from the 80% they're at now. Currently, Air India boasts 104 planes with either brand interior or ones that have been upgraded.

Next year, the airline is adding six new wide-body planes and more than 20 narrow-body ones to its fleet. With the improvement work they're doing on older Boeing 787-8s, almost 60% of Air India's wide-body planes should have classy, modern cabins by the end of 2026.

The Maharaja Club loyalty program, with its 10 million members, will soon change into a single group program, providing a more streamlined experience. Service training is being expanded to ensure that staff are ready for the improved services and growing network.

In 2026, Air India plans to improve the customer experience with on-site improvements. A new, high-end lounge is scheduled to open at Delhi Terminal 3, with a second domestic lounge to follow later that year. Updated lounges in San Francisco and New York (JFK) are expected to reopen early the following year. In line with these changes, Air India has introduced a new international menu based on customer input. The menu offers international dishes while celebrating Indian cuisine. First class passengers can enjoy chef-prepared, plated à la carte options, while business class passengers will experience fine dining with personalized service.

Key Takeaways from the campaign

Shift in brand positioning

The brand repositioned itself with the tagline ‘That’s Air India now’ to show what has changed in the airline’s approach that will create a different experience for the passengers.

Human-centric storytelling

The videos showed real people with real reactions to the enhanced experience with Air India making it feel more personal and human-centric.

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