Overview
While today there are a multitude of mediums like Television, Radio, Newspaper, Digital etc. available at the hands of advertisers that can help them convey their message to their target audience, there is one that stands out amongst all these and goes a step beyond simply delivering a message to the viewers by actually making an attempt to connect with them at a more personal level, known as Roadshow Branding. Roadshow or Mobile Van Branding is a transit advertising medium that makes uses of specially designed vans that travel through different parts of the cities advertising for the brands. But unlike the regular advertising mediums, these aren’t simply mediums having the brand’s message on them, but in fact they can be considered as detailed and carefully planned events that viewers not only see from a distance but also experience by becoming a part of them. Roadshow Branding unlike most of the other advertising mediums is rather complex and detailed. Advertisers offer remain confused regarding the pricing and execution of this medium and thus in order to simplify things we have listed down the criterions that should be considered while preparing your roadshow branding budget-
- City- The city that you choose to run your campaign has a major impact on the total cost of the campaign. The rates for advertising through Roadshows vary significantly from city to city on the basis of the living standards, general price level, cost of labour and the demand for the medium in the city. The rates are usually the highest in the cities of the tier 1 but at the same time Roadshows here also get a very high reach due to the heavy traffic in these cities.
- Duration of Campaign- As mentioned earlier roadshows aren’t simply mediums but actual detailed events and thus the longer the campaign the higher would be the cost as it would increase the cost of renting the van, cost of labour including the driver, promoter and any support staff, or any extra cost of any of the additions that the advertisers wishes to have.
- Product Display- Roadshows can serve multiple purposes, they can either simply promote your brand through large displays carrying your ad around the city or they can be used for product launches. Roadshows are in fact one of the best mediums for product launches as with this medium advertiser also have the option of displaying their product and explaining its usage to the audience through live demonstrations. Accordingly, there is a separate cost involved for making provisions for product display that has to be borne by the advertiser. The cost depends on the type of product that the advertiser wishes to display.
- Promoter- Roadshows aren’t just visual mediums, they can also be made more vocal by including promoters. A promoter in a roadshow branding campaign acts as your brand and product’s ambassador. They add the human element to the campaign and interact with audience. They explain and promote the product and brand in a way in which most mediums can’t. With a little extra cost brands can make their campaign even more effective through promoters. The more the number of promoters the higher would be the total cost of the campaign.
- Additions- Besides this, Roadshow branding is known to be an extremely flexible and customizable option for advertisers. By paying extra advertisers have the option to include extra elements to their campaign. Some additions may include leaflet distribution, music or any kind of extra decorations that the advertiser wishes to have in order to capture the attention of the passers by and make a bigger impact.
- Agency- Agency- Agency that you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from ad space owners and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Road Show Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency in Ahmedabad headquartered with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.