IPL Jersey & Team Sponsorship Advertising

If your brand wants to build an emotional connection with cricket fans, IPL team sponsorship offers one of the most powerful marketing opportunities in India.

Put your brand at the front of the fandom through jersey sponsorship.

For unmatched brand visibility and improved brand loyalty, using player association, jersey & team sponsorship would work wonders.

Excellent Publicity helps brands find the best team partnerships for their promotional goals.

How IPL Team Sponsorship Works

IPL team sponsorship entails partnering with a franchise as a jersey sponsor or official team partner.

Each team has multiple sponsorship slots available on the players’ jerseys and equipment.

Popular placements are:

• Jersey front
• Sleeve
• Back jersey
• Helmet
• Training kit

What Brands Receive in IPL Team Sponsorship Deals

IPL team sponsorship offers more than logo visibility.

Check if your package includes marketing rights and promotional opportunities.

These typically include:

• Logo placement on the team jersey
• Access to player images and team logos for marketing campaigns
• Brand presence on team social media handles
• Website logo placement on team platforms
• Opportunities for player appearances
• Meet and greet events.
• Access to match tickets and hospitality

Some sponsorship packages allow brands to create advertising campaigns featuring players in official team jerseys.

This type of brand association creates powerful emotional connections with team & player fans.

Why Brands Invest in IPL Team Sponsorship

Many brands prefer team sponsorship because it delivers consistent visibility across the IPL season.

Emotional Brand Association

Fans feel deeply connected to their teams & in some cases, the players as well. When your brand appears on a jersey or on their favourite player, it becomes part of that emotional journey.

Extended Brand Presence

Unlike other ad formats that appear briefly, jersey sponsorship provides visibility throughout the tournament.

Content Creation Opportunities

Brands can create marketing content featuring players, team imagery, and match moments and use this content for further marketing campaigns.

High Credibility

IPL jersey branding is a celeb-led format, which viewers perceive as expensive. Association with an IPL team signals brand scale and credibility to consumers.

Multi-Platform Visibility

Players appear on various channels wearing their jerseys. Team sponsorship ensures brand presence across TV, OTT, stadiums, and social media channels.

IPL Team Sponsorship Investment

IPL advertising costs for team sponsorship vary based on team popularity, jersey placement, and sponsorship tier. Teams with popular players in them and large fan bases typically command higher sponsorship investments.

Brands can find sponsorship opportunities at different budget levels depending on their marketing objectives.

Excellent Publicity helps brands negotiate sponsorship deals and structure campaigns that maximise brand impact.

Partner with Excellent Publicity for IPL Team Sponsorship

IPL team sponsorship is one of the most competitive sports marketing opportunities in India.

BrandsBrands need the right strategy, negotiation expertise, and campaign activation to get maximum value from their investment. llent Publicity helps brands with:

• Identifying the right team partnership
• Negotiating sponsorship deals
• Planning marketing activation campaigns
• Managing media rights and creative campaigns

With our experience in IPL advertising strategy, we help brands turn sponsorship into measurable brand awareness and long-term impact.

If your brand wants to become part of the IPL story, connect with Excellent Publicity today.