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Radio Milan Advertising India

Radio Milan is a radio station airing in Jhargram city of West Bengal. It operates on frequency 90.4 FM.

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Overview

Radio Milan is a radio station airing in Jhargram city of West Bengal. It operates on frequency 90.4 FM. Bengali which is the regional language of the area is the main language of presentation but the station also has a few Hindi language programmes. The station has listeners from all age groups.

Why choose Radio Milan for advertising?

Radio Milan is one of very few local radio stations operating in Jhargram, West Bengal thus any brand that wishes to target this area must make good use of this Radio Station.

Due to lack of technology and infrastructure, most other advertising mediums are not available and effective in Tier 4 cities like Jhargram thus, radio advertisements are one of the few ways a brand can reach out to these people.

Radio Milan has significantly low rates for ad spots thus ad campaigns through Radio Milan can be executed within a tight budget as well.

With the ads being played multiple times, advertising through this medium gives the brands the benefit of repeated exposure leading to better recall.

Use of the regional language- Bengali as the medium of presentation on the radio station helps the brand in developing a stronger connect with the audience.

Since the listenership of Radio Milan mainly consists of people of all age groups, advertising through this platform would help the brands target any demographic.

The Advertising options in Radio Milan

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Milan

Following is the process to follow to have a successful radio advertising campaign on Radio Milan:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Milan

Time

Time Zone

About

7:00 AM – 11:00 AM

Morning (Prime Time)

The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.

11:00 AM– 5:00 PM

Afternoon

The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.

5:00 PM – 10:00 PM

Evening (Prime Time)

The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.

RODP

Equal Division of Ad slots in Morning, Afternoon & Evening drives

In RODP the advertisement slots is divided equally in morning, afternoon and evening drives

ROS

All Day

In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Radio Milan?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Milan provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Milan across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.

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