Club FM Advertising India

Club FM- An Overview

Club FM is a private FM radio station for the state of Kerala in India, operated by the Mathrubhumi in Kerala, specialising in popular music throughout the day. It received three RAPA awards in 2007, instituted by the Radio and TV Advertising Practitioners Association of India to honour exceptional work in radio and television. The station transmits 24/7 entertainment, songs and public awareness information. The frequency for the stations in three cities – Thiruvananthapuram, Kochi, and Kannur – is 94.3 MHz. At Kozhikode, Thrissur, and Alappuzha, the frequency is 104.8 MHz.

Why choose Club FM for Advertising?

Club FM’s wide network and coverage across Kerala can help your brand receive great exposure across the state. It covers all major cities in the state where the brand may wish to advertise.

Its massive listenership in Kerala can give brand a good audience to communicate to.

Any brand that wishes to target the state of Kerala can do so through Club FM easily. The various channels under Club FM can help brands target specific cities in Kerala as well.

With its mixed audience of all ages, a brand can target any every age demographic by advertising through Club FM

The use of Malayalam, the regional language of Kerala can help the brand in establishing a more personal connection with the audience.

Club FM has a good name in Kerala and various big brands advertise in Kerala through Club FM, thus, advertising through this platform can even add to the brand’s image.

Club FM is extremely flexible in terms of time slots available for advertising, thus, brands can freely choose the time and frequency of repletion of their advertisement according to their target segment and budget constraints.

The cities where Club FM is operational

City	Station
Alappuzha	Club FM 104.8
Kannur	Club FM 94.3
Kochi	Club FM 94.3
Kozhikode	Club FM 104.8
Thiruvananthapuram	Club FM 94.3
Thrissur	Club FM 104.8

The Advertising options in Club FM

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Club FM

Following is the process to follow to have a successful radio advertising campaign on Club FM:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Club FM

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Club FM?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Club FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Club FM across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.