Instagram is largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media advertising.
Sania mirza is an indian professtional player. She has won 6 grand slam titles in her career. she was ranked by the women tennis associations as India's No. 1 player. She has also won noble over Svetlana Kuzentsevo, Vera Zvonareva.She is also highest ranked female player even from india. a major wrist injury forced her to give up her singles career and focus on the doubles circuit. She has achieved a number of firsts for women's tennis in her native country. Mirza is one of the two Indian female tennis players to win a WTA title of any kind, and the only to reach the top 100 singles rankings.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.