Advertising in Ramayana: Part 1
"Ramayana: Part 1" sets the stage for the epic tale, tracing Lord Rama’s exile, his bond with Sita and Lakshman, and the beginning of the battle against the demon king Ravana after Sita’s abduction.
Key Insights
Genre Mythological Epic InFilmType Bollywood Language Hindi ReleaseStatus UpcomingAdvertising Options in Ramayana: Part 1
In-film
Brand Investment
- Association Fee
In-film Deliverables
- Brand visibility within scenes (active or passive integration)
- Brand exposure as per agreed screen-time duration (in seconds)
- Celebrities using or showcasing the brand on screen
Final deliverables can be customised in alignment with the brand’s objectives and the film’s creative requirements.
Co-branding
Brand Investment
- Association Fee
- Marketing Activation Media Mix (assets to co-promote the movie)
Co-branding Deliverables
- Exclusive celebrity video bytes
- Rights to leverage and promote official movie digital assets
- Movie tickets for contests, promotions, and audience engagement
- Celebrity meet & greet opportunities
Final deliverables can be tailored in line with the brand’s objectives and the film’s promotional strategy.