Advertising in Idly Kadai
Idly Kadai is a Tamil-language drama film, written, directed, and co-produced by Dhanush under his banner Wunderbar Films in collaboration with Dawn Pictures. The cast features Dhanush in a lead role, alongside talented actress Nithya Menen.
Key Insights
Genre Action Thriller InFilmType Kollywood Language Tamil ReleaseStatus ReleasedAdvertising Options in Idly Kadai
In-film
Brand Investment
- Association Fee
In-film Deliverables
- Brand visibility within scenes (active or passive integration)
- Brand exposure as per agreed screen-time duration (in seconds)
- Celebrities using or showcasing the brand on screen
Final deliverables can be customised in alignment with the brand’s objectives and the film’s creative requirements.
Co-branding
Brand Investment
- Association Fee
- Marketing Activation Media Mix (assets to co-promote the movie)
Co-branding Deliverables
- Exclusive celebrity video bytes
- Rights to leverage and promote official movie digital assets
- Movie tickets for contests, promotions, and audience engagement
- Celebrity meet & greet opportunities
Final deliverables can be tailored in line with the brand’s objectives and the film’s promotional strategy.