Advertising Rates in Mumbai Mirror, App

About Mumbai Mirror

The Mumbai Mirror is an Indian English-language newspaper published in Mumbai, Maharashtra. Launched in 2005 as a compact daily newspaper, its coverage focuses on city-specific local news and civic issues concerning education, healthcare, and municipal administration. The founding editor of the paper was Meenal Baghel who is credited for developing an aggressive public service-oriented editorial outlook for the paper. In 2017, it had a readership of over 1.8 million which made it the fifth most widely read English language newspaper in the country. The newspaper is owned by The Times Group, the publisher of The Times of India. The paper's growth in circulation and positive editorial reception inspired the creation of other city-specific newspapers such as the Bangalore Mirror, Pune Mirror, and Ahmedabad Mirror.

Rates of In-App Advertising Using Mumbai Mirror 

Mumbai Mirror follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates forTimes of India advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example, the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example, the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Benefits of Choosing Mumbai Mirror for In-App advertising

Apps are more popular and widely used than they've ever been. According to studies, smartphone users spend a lot of time using apps as they do in web browsers. The Mumbai Mirror advertising accounts for a large part of total mobile ad expenditure, which should come as no surprise.

Given the Mumbai Mirror advertising's rising popularity and reach, it may make sense to include it in your campaign's marketing strategy. Mumbai Mirror Advertising is less invasive than other forms of advertising because it fits in perfectly with the user experience. A well-designed ad on a mobile app that doesn't interrupt the end-user experience is far more likely to generate clicks, conversions, and sales.

Mumbai Mirror helps you target the audience by:

• Type of device
• Location
• Age
• Operating system
• Gender
• Wireless carrier

Why prefer advertising on Mumbai Mirror

• Brand Value

Mumbai Mirror is a reputed brand and has a stronghold in the media industry, being affiliated with Mumbai Mirror is going to give your brand a tremendous boost and have genuine respect in the market .

• More high-grade ROI`

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

• Being everywhere

Media is notably targeted nowadays as an audience wants to be more specific and concentrated, without wasting their time. Here is where they are different, they cracked and made them adjustable for every audience so they cover everything as especially , so from cricketer to an actor, bank employee to businessman every audience can and is reading Mumbai Mirror .

• High in demand

 

As OTT Platforms are high in demand this day’s getting your advertisement featured on Mumbai Mirror would be a plus for your brand to reach the already engaging all age gap audience

 

How Does Mumbai Mirror Advertising Work?

1. The mobile advertising network receives a request from the application on the user's smartphone to show an ad.
2. To choose the best and highest-paying ad, the ad network uses various algorithms.
3. The ad is then transmitted in real-time to the mobile app, where consumers may view it on their smartphone.

Why prefer working with Excellent Publicity?

1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.

 FAQs 

1. What is in-app advertising?

In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.

2.               What are the different in-app advertising formats?
3.               Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
4.               Display ads – banner ads, interstitial ads, native ads, medium rectangle ads

 

3.               How to make in-app advertising effective?

• Learn about the mobile programmatic supply chain
• Select the best banners for timely reach
• Create an impact with interstitial advertisements
• Increase engagement with video ads
• Reap benefits of the private marketplace

 

4.               Why is in-app advertising better for businesses?

Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.

5.               How can we consider an in-app advertisement viewed?

A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:

• Time requirement

The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.

• Pixel requirement
• In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.