MENSXP, Website

Advertising Rates in MENSXP, Website

MensXP is India’s largest online men's lifestyle brand with over 15 million monthly active users on site and an average monthly reach of 45 million on its social media assets. MensXP builds content, products and experiences for the progressive Indian male.

Key Insights
Category News Language English PricingModel CPM,CPC Reach/Impressions 5 Million

Advertising Options in MENSXP, Website

Banner CPC

Banner CPC

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Banner CPM

Banner CPM

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

About MensXP AMP Advertising
At MensXP, explore these principles of manhood and seek the most interesting stories of, and around, men. From the ones who break stereotypes to the ones who make new ones, we engage them all. And it isn’t about redefining Manhood. It is about giving Manhood an expression. India's first men's lifestyle portal, MensXP, addresses the real-life needs of Indian men in a practical, useful & entertaining way.
Rates for advertising on MensXP AMP
MensXP AMP follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for MensXP AMP advertisements with maximum possible audience reach.
For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.
Types of targeting done on MensXP AMP
Demographics: Target audience based on their age and gender
Geography: Target audience based on specific state or city
Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.
Language: Advertising based on different languages preferred by your audience.
Devices: Targeting done based on the device audience use, right from affordable to premium devices.
Mobile Carriers: Targeting done is based on audience preferred mobile carriers.
Custom Audience: If you have an existing audience that you'd like to reach out to, you can do so with custom audiences. You can create a custom audience based on:
Advertising IDs
Email IDs
Phone numbers
Why advertise on MensXP AMP
Better ROI
As you feature your ad to the targeted for mens there is less wastage of your advertisement budget which in turn increases the rate of interest of your advertisement.

High in demand:
As OTT Platforms are high in demand these days, getting your advertisement featured on a MensXP AMP would be a plus for your brand to reach the already engaging audience.

Geography viewers
As being men brand Men's XP AMP you target your audience according to language and city

Use anywhere:
MensXp AMP supports multiple devices like television, mobile phones, computer screens, and laptops. The audience has the benefit to use anywhere on the go.

MensXP AMP Ad Formats:
Pre-Roll Ads: These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays
Mid-Roll Ads:These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play During a Show/Movie/Live Sports Segment.
In-stream Display: These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.
Spotlight Frames: Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.
Why prefer working with Excellent Publicity?
1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.
1. What is in-app advertising?
In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.
2. What are the different in-app advertising formats?
a. Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
b. Display ads – banner ads, interstitial ads, native ads, medium rectangle ads

3. How to make in-app advertising effective?
● Learn about the mobile programmatic supply chain
● Select the best banners for timely reach
● Create an impact with interstitial advertisements
● Increase engagement with video ads
● Reap benefits of the private marketplace

4. Why is in-app advertising better for businesses?
Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.
5. How can we consider an in-app advertisement viewed?
A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:
● Time requirement
The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.
● Pixel requirement
In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

Receive the best quotes

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

Provide creative

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

Go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance

Frequently Asked Questions (FAQs)

In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.

There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA

CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.

Cost-per-click (CPC) bidding means that you pay for each click on your ads.

An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.

They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.

Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.

Reach out to our Media Expert for more details about Digital Advertising