Advertising Rates in Forbes, Website

About Forbes Advertising:

Forbes, American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. Headquarters are in New York City Forbes is committed to diversity, equity, and inclusion and uses our various platforms to help the world build back with equity at its core. As the leading business media brand, we have a responsibility to ensure our content and experiences reflect the diverse audiences we serve. We have the unique ability to do good, leveraging our considerable editorial voice to highlight inequities and challenge systems.

Rates for advertising on Forbes
Forbes follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Forbes advertisements with maximum possible audience reach.
For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.
Types of targeting done on Forbes
Demographics: Target audience based on their age and gender
Geography: Target audience based on specific state or city
Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.
Language: Advertising based on different languages preferred by your audience.
Devices: Targeting done based on the device audience use, right from affordable to premium devices.
Mobile Carriers: Targeting done is based on audience preferred mobile carriers.
Custom Audience: If you have an existing audience that you'd like to reach out on Forbes, you can do so with custom audiences. You can create a custom audience based on:
Advertising IDs
Email IDs
Phone numbers
Why advertise on Forbes
Reach a larger audience
As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. Forbes having 56 million+ subscriptions which make your commercial reach broader viewers.

Value for regional brands
Forbes provides a target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

Use anywhere
Forbes supports multiple devices like television, mobile phones, computer screens, and laptops. The audience has the benefit to use anywhere on the go

More high-grade ROI`
As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand
Improved audience targeting
Forbes provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point, international travelers, mood and genre. This improved targeting helps you to show your ad to your targeted audience only
High in demand
As OTT Platforms are high in demand, getting your advertisement featured on Forbes would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.
How to select the right agency for advertising on Forbes/ Agency selection for advertising on Forbes / Why Excellent Publicity for Forbes advertising:
Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out which is a good platform for you in line with your brand and objective. We will then suggest to you what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered.
For advertising on Forbes you can follow the following steps: / Steps for advertising on Forbes Guide for advertising on Forbes/ How to advertise on Forbes
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
Receive the best quotes
We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
Provide creative
Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.
Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
Go Live
See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Receive Campaign Reports
Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance.

.