Eisamay, App

Advertising Rates in Eisamay, App

Ei Samay is a Bengali-language daily newspaper from The Times Group. Ei Samay has high user engagement because of its effective content, having 0.3 Milion of readership.

Key Insights
Category News Language Bengali PricingModel CPM,CPC Reach/Impressions 0.3 Million

Advertising Options in Eisamay, App

Banner CPC

Banner CPC

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Banner CPM

Banner CPM

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

About Eisamay  Advertising:

Ei Samay News App for Latest news from Bengal, breaking news and updates in Bengali from India and around the world. Check daily Ajker Rashifal, Photos of Bengali Celebrities, Sports News in Bengali, Bangla Daily News, and a lot more. Ei Samay, the Bengali news app from the Times Group, brings to you the latest news in Bengali and entertainment. This is the official app of Ei Samay for Android users and it provides its readers with the latest Bengali news, on the go, wherever they are.This Bengali news app from the most respected Bengali newspaper keeps you updated with the latest happenings in all of Bengal including Kolkata. It allows you to enjoy the same experience that you get from the Ei Samay website while you are on the move, bringing you news on all the latest happenings right on your mobile or tablet. Get all the Bangla News on the latest cricket scores, movie reviews, politics, world and more. 

Rates for advertising on Eisamay :

Eisamay  follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Eisamay  advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Eisamay :

  • Demographics:

Target audience based on their age and gender

  • Geography:

Target audience based on specific state or city

  • Interest:

Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

  • Language:

Advertising based on different languages preferred by your audience.

  • Devices:

Targeting done based on the device audience use, right from affordable to premium devices.

  • Mobile Carriers:

Targeting done s based on audience preferred mobile carriers.

  • Custom Audience:

If you have an existing audience that you'd like to reach out to on Eisamay , you can do so with custom audiences. You can create a custom audience based on:

  • Advertising IDs
  • Email IDs
  • Phone numbers

 

Why advertise on Eisamay :

  • Improved audience targeting:

Eisamay  provides option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point, international travelers, mood and genre. This improved targeting helps you to show your ad to your targeted audience only.

 

  • Reach a larger audience:

As more people are switching from traditional medium to online platforms for watching shows, web series, sports content and news contents. The number of viewers are increasing daily. With Eisamay  having 300 million+ subscriptions which makes your advertisement reach higher.

  • Boon for regional brands:

As Eisamay  provides target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

 

  • View ability Measurement Metrics:

You get the range of what would be your audience reach in line with your budget and CPM (Cost in terms of impressions). This gives you better insights to your brand that how many people will be seeing your ad.

 

  • Better ROI:

As you feature your ad to the targeted audience there is less wastage of your advertisement budget which in turn increases the rate of interest of your advertisement.

 

  • High in demand:

As OTT Platforms are high in demand this day’s getting your advertisement featured on Eisamay  would be a plus for your brand to reach to the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

 

  • Watch anywhere:

As Eisamay  supports in multiple devices like television, mobile phones, computer screens and laptops. The audience has the benefit to watch anywhere on the go.

This lets advertisers provide flexibility for advertising too.

 

Eisamay  Ad Formats:

  • Pre-Roll Ads:

These are 5-6 Seconds Video Clickable, Non-Skipable Ads, which play before the show/Movie Plays

 

  • Mid-Roll Ads:

These are 10 to 60 Seconds Video Clickable, Non-Skipable Ads, which play

During a Show/Movie/Live Sports Segment.

 

  • In-stream Display:

These are 10 Seconds static slideshows just before viewer enters stream/ during streaming ad breaks.

 

  • Spotlight Frames:

Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

  • How to select the right agency for advertising on Eisamay / Agency selection for advertising on Eisamay  / Why Excellent Publicity for Eisamay  advertising: 

Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out that which is a good platform for you in line with your brand and objective. We will then suggest you to what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. With other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

 

  • For advertising on Eisamay you can follow the following steps: / Steps for advertising on Eisamay  / Guide for advertising on Eisamay  / How to advertise on Eisamay
  • Share your requirements
  • Approach our efficient planners and executors and share your requirements for a campaign.
  • Plan the campaign with us
  • We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
  • Receive the best quotes
  • We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
  • Provide creative
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
  • Go Live
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
  • Receive Campaign Reports
  • Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance.

 

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

3
Receive the best quotes

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

4
Provide creative

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

5
Go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

6
Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance

Frequently Asked Questions (FAQs)

In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.

There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA

CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.

Cost-per-click (CPC) bidding means that you pay for each click on your ads.

An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.

They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.

Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.

Reach out to our Media Expert for more details about Digital Advertising