Advertising Rates in CricBuzz, App

CricBuzz was created by Pankaj Chhaparwal and Pravin Hegde in 2004. In 2010, CricBuzz started developing a mobile app for live cricket news and scores.In November 2014, Times Internet, a subsidiary of Times of India acquired a majority stake in CricBuzz for an undisclosed sum. The website continues to be managed by the original founders. In January 2015, Times Internet-owned GoCricket was merged into Cricbuzz. GoCricket's website was redirected to Cricbuzz and the GoCricket mobile app was also merged with that of CricBuzz.

Rates for advertising on CricBuzz:

CricBuzz  follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for CricBuzz  advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on CricBuzz:

• Demographics:

Target audience based on their age and gender

• Geography:

Target audience based on specific state or city

• Interest:

Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

• Language:

Advertising based on different languages preferred by your audience.

• Devices:

Targeting done based on the device audience use, right from affordable to premium devices.

• Mobile Carriers:

Targeting done s based on audience preferred mobile carriers.

• Custom Audience:

If you have an existing audience that you'd like to reach out to on CricBuzz , you can do so with custom audiences. You can create a custom audience based on:

• Advertising IDs
• Email IDs
• Phone numbers

Why advertise on CricBuzz:

• Improved audience targeting:

CricBuzz  provides option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point, international travelers, mood and genre. This improved targeting helps you to show your ad to your targeted audience only.

• Reach a larger audience:

As more people are switching from traditional medium to online platforms for watching shows, web series, sports content and news contents. The number of viewers are increasing daily. With CricBuzz  having 300 million+ subscriptions which makes your advertisement reach higher.

• Boon for regional brands:

As CricBuzz  provides target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

• View ability Measurement Metrics:

You get the range of what would be your audience reach in line with your budget and CPM (Cost in terms of impressions). This gives you better insights to your brand that how many people will be seeing your ad.

• Better ROI:

As you feature your ad to the targeted audience there is less wastage of your advertisement budget which in turn increases the rate of interest of your advertisement.

• High in demand:

As OTT Platforms are high in demand this day’s getting your advertisement featured on CricBuzz  would be a plus for your brand to reach to the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

• Watch anywhere:

As CricBuzz  supports in multiple devices like television, mobile phones, computer screens and laptops. The audience has the benefit to watch anywhere on the go.

This lets advertisers provide flexibility for advertising too.

CricBuzz Ad Formats:

• Pre-Roll Ads:

These are 5-6 Seconds Video Clickable, Non-Skipable Ads, which play before the show/Movie Plays

• Mid-Roll Ads:

These are 10 to 60 Seconds Video Clickable, Non-Skipable Ads, which play

During a Show/Movie/Live Sports Segment.

• In-stream Display:

These are 10 Seconds static slideshows just before viewer enters stream/ during streaming ad breaks.

• Spotlight Frames:

Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

• How to select the right agency for advertising on CricBuzz  / Agency selection for advertising on CricBuzz  / Why Excellent Publicity for CricBuzz  advertising:

Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out that which is a good platform for you in line with your brand and objective. We will then suggest you to what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. With other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

• For advertising on CricBuzz  you can follow the following steps: / Steps for advertising on CricBuzz  / Guide for advertising on CricBuzz  / How to advertise on CricBuzz 
• Share your requirements
• Approach our efficient planners and executors and share your requirements for a campaign.
• Plan the campaign with us
• We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
• Receive the best quotes
• We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
• Provide creative
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
• Go Live
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
• Receive Campaign Reports
• Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance.