Airtel Thanks is the application that puts the entire Airtel world in the palm of your hand. It's a one-stop shop where you can redeem your rewards, recharge, pay, and manage all of your Airtel connections from anywhere, at any time. Airtel Thanks has 200+ Million App installs, it is a perfect place to advertise on.
Airtel Thanks App – the application that puts the whole Airtel world in your palm. It’s a one-stop resource where you can claim your rewards, do recharges, make payments, and manage all your Airtel connections from anywhere, anytime, at the click of a button. The app puts your bank in your pocket and gives you the freedom to bank from anywhere. All you need is a savings account with Airtel Payments Bank. You can open one in a couple of minutes with just a fingerprint scan. Thanks to Instant Money Transfer and BHIM UPI, sending money to friends and family is exceedingly easy. Moreover, you need not share any sensitive details such as your bank account number. Sounds good? Well, there’s more. You can also send your loved ones eGift cards such as shopping vouchers, travel vouchers via Airtel Thanks App. You can transact with convenience, speed, and security with Airtel Money wallet. Enjoy unlimited music, HD movies, your favorite TV shows, and much more on the Play tab in the app through Wynk Music & Airtel TV apps.
Rates for advertising on Airtel Thanks App
Airtel Thanks App follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Airtel Thanks App advertisements with maximum possible audience reach.
For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.
Types of targeting done on Airtel Thanks App
Demographics: Target audience based on their age and gender
Geography: Target audience based on specific state or city
Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.
Language: Advertising based on different languages preferred by your audience.
Devices: Targeting done based on the device audience use, right from affordable to premium devices.
Mobile Carriers: Targeting done based on audience preferred mobile carriers.
Custom Audience: If you have an existing audience that you'd like to reach out to on Airtel Thanks App , you can do so with custom audiences. You can create a custom audience based on:
Why advertise on Airtel Thanks App
Improved audience targeting
Airtel Thanks App provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This improved targeting helps you to show your ad to your targeted audience only.
Reach a larger audience
As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily.Airtel Thanks App having million+ subscriptions which make your commercial reach broader viewers
More high-grade ROI`
As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand
High in demand
As OTT Platforms are high in demand, getting your advertisement featured onAirtel Thanks App would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.
Airtel Thanks App supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.
Airtel Thanks App has a reach even in the distant parts of India, and all generations and divisions of the people, without any disparity
Airtel Thanks App Ad Formats
These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays
These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play
During a Show/Movie/Live Sports Segment.
These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.
Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.
Why prefer working with Excellent Publicity?
1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.
1. What is in-app advertising?
In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.
2. What are the different in-app advertising formats?
a. Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
b. Display ads – banner ads, interstitial ads, native ads, medium rectangle ads
3. How to make in-app advertising effective?
● Learn about the mobile programmatic supply chain
● Select the best banners for timely reach
● Create an impact with interstitial advertisements
● Increase engagement with video ads
● Reap benefits of the private marketplace
4. Why is in-app advertising better for businesses?
Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.
5. How can we consider an in-app advertisement viewed?
A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:
● Time requirement
The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.
● Pixel requirement
In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance
In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.
There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA
CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
Cost-per-click (CPC) bidding means that you pay for each click on your ads.
An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.
They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.
Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.