1mg is India's leading, & most-trusted online pharmacy & healthcare app. 2 lakh+ medicines available at the best prices on 1mg medicine app. Moreover 1mg has 6 billion page views which makes it user friendly and a great place to advertise for brands in this segment.
1mg is India's most popular and well-respected online pharmacy and healthcare app. From online medical consultations to online drug delivery and home lab testing, they've got you covered. 1mg is available in north of 1000 urban communities around the world, including Delhi, Gurgaon, Noida, Mumbai, Pune, Ahmedabad, Lucknow, Bangalore, Kolkata, and numerous others.
It is charged according to CPC rates for Instream displays and Spotlight frames (Cost per click). If the cost per click is $8, the total cost will be CPC*Number of clicks. For example, suppose your CPC is $8 and your ad is seen by 1000 individuals. You must pay an amount of 8*1000=8000. The price model for pre-roll and mid-roll advertising is based on CPM (cost per 1000 impressions). If the cost per thousand impressions is 200 CPM, the cost will be CPC*Number of impressions/1000. For example, suppose your CPM is 200 and your ad is seen by 1,000 individuals. You'll have to pay 20,000 (200*1,00,000/1000).
Apps are more popular and widely used than they've ever been. According to studies, smartphone users spend a lot of time using apps as they do in web browsers. The 1mg, App advertising accounts for a large part of total mobile ad expenditure, which should come as no surprise.
Given the 1mg, App advertising's rising popularity and reach, it may make sense to include it in your campaign's marketing strategy. 1mg, App Advertising is less invasive than other forms of advertising because it fits in perfectly with the user experience. A well-designed ad on a mobile app that doesn't interrupt the end-user experience is far more likely to generate clicks, conversions, and sales.
1mg, App helps you target the audience by:
In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.
Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.
A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:
The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.
In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance
In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.
There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA
CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
Cost-per-click (CPC) bidding means that you pay for each click on your ads.
An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.
They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.
Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.