Taiwan AI Labs achieved strong visibility with remarkable impressions & CTR through an in-app campaign on Phone Pe.

About the Brand

Taiwan AI Labs develops internationally trusted research outcomes through open algorithms, open source code, and federated learning. They integrate Taiwanese talent, semiconductor industry advantages, and accumulated vast comprehensive health and medical data to drive the development of artificial intelligence in fields such as smart healthcare, human interaction, and generative AI.

Target Audience

The campaign targeted a demographic comprising the PhonePe users who use the UPI app to make payments. Geographically, the focus was kept on  digital audiences living in states like Karnataka, Delhi, and Maharashtra.

Campaign Goals

The core objective of the campaign was: 

1. To reach high-intent audiences across India’s digital ecosystem on Phone Pe. 
2. To achieve valuable impressions and CTR.

Challenges

The challenge was to reach highly relevant and engaged users at scale within a crowded digital ecosystem, ensuring that complex messaging is understood. The campaign needed to drive meaningful engagement and attract users interested in emerging technologies, while maximizing impressions and click-through rates across markets such as Karnataka, Delhi, and Maharashtra. 

Solutions

1. The performance-driven campaign included a static ad placement to generate awareness about the research approaches taken in the field of healthcare, cognitive security, generative AI and many more leading AI avenues to ease life.

Results

The campaign achieved a total 1.6M impressions generating 10.5K clicks with 0.65% CTR. Karnataka outperforming Delhi & Maharashtra anchored Taiwan AI Labs in India’s most active markets.The youth segment of India on Phone Pe  drove maximum visibility with 7 lakh+ impressions whereas the 50+ audience delivered the strongest intent recording a 0.88% CTR.

Conclusion

The PhonePe digital campaign put Taiwan AI Labs in the view of Indian audiences interested in AI and tech. The static ad drove strong visibility and engagement, producing 1.6 million impressions and 10.5K clicks at a 0.65% CTR. Younger people accounted for most of the reach, while the 50+ group showed the best engagement. The campaign grounded Taiwan AI Labs’ research credibility in India, creating a base for market penetration and digital work in the future. You too can achieve this milestone. All you need is  to get in touch with us.