Jindal Sabrang & Neucolor+ achieved constant attention through bus branding across towns and villages.

About the Brand

Jindal (India) Limited, started as a manufacturer of steel pipes and pipe fittings. Over its 7 decades history, the company has diversified into color coated and galvanized steel sheets & coils, cold rolled steel, API pipes, ERW galvanized and black pipes, Metal beam crash barriers and hollow section pipes. Jindal India is a key player in the API pipes segments, serving critical sectors like the oil and gas, and is also a pioneer in the Indian aluminum foil industry, producing ultra-light gauge foils.

Target Audience

The campaign targeted a demographic comprising citizens who often travel across the major cities of Gujarat.

Campaign Goals

The core objective of the campaign was:

1. To strengthen on-ground visibility of the brands.

2. To reinforce the vibrant identity of both (Sabrang & Neucolor+) brands among the customers, dealers, and fabricators across the region.

Challenges

The challenge was to create sustained brand recall among customers, dealers, and fabricators spread across diverse urban, semi-urban, and rural markets. The brand needed a solution that could deliver consistent exposure, reinforce its vibrant brand identity, and remain visible throughout key trade routes and commercial hubs. 

Solutions

1, Excellent Publicity rolled out large-format bus branding to amplify the regional connect. 

2. Delivered consistent presence through buses crossing towns, villages, and markets to reach customers, dealers, and fabricators to reinforce on-ground visibility.

Results

Jindal Sabrang and Neucolor+ steered their leadership through bus branding which gave a great brand recall and influenced on-ground visibility on every route taken across the region.

Conclusion

The bus branding increased the presence of Jindal India’s Sabrang and Neucolor+ brands within the region. The campaign used transit media to ensure exposure among customers as buses traveled through towns and key market areas. This regional presence reinforced the brand identity of both product lines, which led to better brand recall and visibility. The initiative supported Jindal India’s market position by integrating the brands into regional activity. For putting the brand on wheels, all you need to do is get in touch with us.