Ikkis(a maddock film) gathered massive attention on Jio Star through trailer launch during ICC Women’s World Cup 2025

About the Brand

Maddock Films is an Indian film production company founded by Indian producer and director Dinesh Vijan in 2005. Maddock has produced Hindi films such as Love Aaj Kal, Cocktail, Badlapur, Hindi Medium and its sequel Angrezi Medium, Luka Chuppi, Bala, Mimi, Zara Hatke Zara Bachke and Chhaava.

Target Audience

The campaign targets a demographic comprising the audience watching the live streaming of ICC Women’s Cricket World Cup 2025 who often travel on the route and prefer a safe and feature loaded travel convenience. Geographically, the focus was kept on the nationwide cricket audience.

Campaign Goals

The core objective of the campaign was: 

1. To promote the Bollywood film Ikkis (by Maddock films) during one of the world’s biggest sporting stages- ICC Women’s Cricket World Cup 2025.

Challenges

The challenge was to cut through the clutter of a highly competitive entertainment terrain and generate awareness for the film among a diverse nationwide audience. The campaign needed to ensure high visibility, strong recall, and sustained audience engagement across both connected TV and handheld devices. The challenge was not only to maximize trailer reach but also to spark conversations, drive search interest, and build momentum for Ikkis well ahead of its release.

Solutions

1. Excellent Publicity activated Ikkis trailer campaign on JioStar during WWC 2025, using connected TV and handheld devices. The campaign deployed multiple video and static creatives across pre-rolls, mid-rolls, and masthead placements.

Results

The search interest surged up to 7x while social chatter spiked by 3.4x to overall buzz peaking at 6x.Strong branding & early integration ensured recall across high-impact World Cup viewership.

Conclusion

Maddock Films strategically timed the Ikkis launch with the ICC Women’s Cricket World Cup 2025 to reach a big, involved global audience. By using JioStar’s TV and handheld setup, the campaign made sure Ikkis was seen throughout the matches via ads before and during games, and on mastheads. This early and well-placed integration made people very interested. Searches went up seven times, social media talks grew by 3.4 times, and the overall buzz peaked at six times its usual level. For maximum visibility through sports events, get in touch with us.