Excellent Publicity launched Bhuvan Bam’s new venture House of Sarkar into the personal care and lifestyle space with a premium large-format outdoor campaign.
About the Brand
House of Sarkar is a premium, homegrown Indian fragrance brand launched in August 2026 by the multi-talented digital creator, actor, and entrepreneur, Bhuvan Bam. The brand is expanding its reach out of digital video content and into the competitive direct-to-consumer lifestyle and luxury retail market.
Target Audience
The campaign targeted a demographic comprising daily commuters moving in high-traffic areas. Geographically, the focus was kept on the metropolitans of Mumbai & Delhi NCR.
Campaign Goals
The primary objective of the campaign was to get people talking before they start searching and to make sure that the brand launch stands out throughout the campaign timeline.
Campaign Details
Excellent Publicity placed premium outdoor billboards across 6 high footfall regions in Mumbai & 7 in Delhi NCR, benefitting the brand with repeated visibility during everyday commutation throughout the campaign.
Results
The campaign delivered a strong visual presence with building brand recognition across high-footfall strategic locations in Mumbai and Delhi NCR. The large-format outdoor campaign ensured that the launch announcement stood out among the targeted audience, generating recall every time they crossed paths.
Conclusion
The outdoor campaign for Bhuvan Bam’s House of Sarkar successfully turned the launch announcement into a high-visibility outdoor moment across Mumbai and Delhi NCR. The campaign helped the brand build strong visibility, recognition and recall among everyday commuters. It also ensured that the brand stayed visible, sparked curiosity and made a memorable first impression in the competitive personal care and lifestyle space. If your brand needs a bold and memorable launch in the market utilizing the power of outdoor media, get in touch with us.