Fatak Pay Train Wrap & Bus Branding Campaign Case Study | Excellent Publicity

Excellent Publicity placed Fatak Pay between thousands of people travelling daily through an external train wrap and internal & external bus branding campaign in Mumbai.

About the Brand

FatakPay is a digital financial wellness platform, providing instant loans, insurance, digital gold/silver, credit cards, and more. FatakPay helps build financial stability and freedom, creating inclusive FinTech solutions that improve lives, one user and workplace at a time.

Target Audience

The campaign targeted a demographic comprising daily commuters moving in high-traffic areas. Geographically, the focus was kept on the metropolitan area of Mumbai.

Campaign Goals

The primary goal of the campaign was to make the brand discoverable to the audience at transit, making the brand a part of their everyday journey throughout the campaign timeline.

Campaign Details

Excellent Publicity carried out an external train wrap on Non-AC local trains across the western & central lines in Mumbai along with external bus branding in Mumbai B.E.S.T Non-AC & AC buses and internal and external branding in Thane TMT AC buses.

Results

The campaign delivered continuous exposure in Mumbai throughout the campaign period which helped the brand become visible, familiar and worth recalling. The transit media acted as fast moving billboards across all high-footfall corridors, creating opportunities for the brand to become a part of everyday journey.

Conclusion

The transit campaign successfully brought the brand into the everyday commute of thousands of travelers through high-impact train and bus branding. The campaign ensured repeated visibility across major transit routes with high-footfall and consistently remained present to build familiarity and recall for FatakPay, making the brand a recognisable part of Mumbai’s daily travel environment. If your brand needs an iconic transit media campaign to generate strong recall among the target audience, get in touch with us.