Client: Electral is an Oral Rehydration Solution introduced by FDC in 1972. Electral, a balanced glucose-electrolyte mixture, is considered a clinical dehydration solution. Electral is also one of the most important medical advances of the twentieth century, having been approved and distributed to people all over the world by UNICEF (United Nations International Children's Emergency Fund) and World Health Organization (WHO).
Campaign objective: The objective of the campaign was to raise awareness of FDC’s Electral.
Campaign timeline: The advertising campaign lasted for two months. The campaign began in June and will run until July.
Campaign details: The outdoor advertising campaign was executed brilliantly by Excellent Publicity. The billboards were strategically placed in prime locations across Uttar Pradesh and Bihar.
End results: The campaign was a huge success given that it increased FDC Electral's brand awareness as well as sales. In addition, Excellent Publicity also carried out a Transit Advertising campaign for FDC Electral.
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Conclusion: You can get in touch with Excellent Publicity if you need more information about Outdoor advertising. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility.
All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.