Benefits Of Advertising In The Diamond City Of India: Surat
Surat is a city in the Indian state of Gujarat. It is now the commercial and economic centre in South Gujarat, which is famous for its diamonds and textile Industries and as a shopping centre for apparels and accessories. It used to be a large seaport. It is the eighth-largest city in India. The city is located on the Tapti River, close to the Arabian Sea. Surat is listed as the second cleanest city of India as of 21 August 2020 according to the Swachh Survekshan 2020 on 20 Aug. Surat, famous for its diamond cutting and polishing, is known as the Diamond City of India. Surat is the 2nd cleanest city of India.
Demographics
- Surat's 2020 population was estimated at 7,184,590.
- Males constitute 53% of the population and females 47%.
- The literacy rate of Surat is 89%. Male literacy is 93% and females is 84%. The metro area population of Surat.
Most Popular areas of Surat
- Surat Castle was built in the 18th century to safeguard the city from the Portuguese. Today, the fort stands tall on the bank of the Tapi River.
- The Mughal Sarai in Surat is an important landmark and an iconic structure. The building houses offices of the Surat Municipality.
- The Tomb of Khudawand Khan is located near Chakla Bazaar. The tomb has wonderful Islamic engravings and the architecture is stunning.
- The Dutch Garden, also known as the Dutch Cemetery, happened to be the burial ground for many Dutch and British officials who had settled in that part of the country in the colonial era and were later laid to rest. There are a number of tombs here.
Television Advertising in Surat
The general entertainment, sports, news channels,devotion are the most watched. The most-watched television is in the local language Gujarati. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
Top television channels in Surat
| TV Channel | Genre |
| Star Plus | General Entertainment |
| Colours | General Entertainment |
| Sony Sab | General Entertainment |
| Aaj Tak | News |
| Zee Cinema | General Entertainment |
| Colours Gujarati | General Entertainment |
| Colours Gujarati Cinema | General Entertainment |
| ABP Asmita | News |
| TV9 Gujarati | News |
| VTV News | News |
Radio Advertising in Surat
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
Top radio stations of Surat
| Radio | Language |
| Radio Mirchi | Hindi |
| Radi Vividh Bharti | Hindi |
| Radio City | Hindi |
| Red FM | Hindi |
| Radio MY | Hindi |
| All India Radio | Gujarati |
| Radio One | English |
| Mirchi Love | Multilingual |
| Air Rainbow | Hindi, English |
| Big FM | Hindi |
Newspaper Advertising in Surat
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also.Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
Newspapers in Surat include dailies in English such as The Times of India, Indian Express, DNA, The Economic Times, Surat Times. The newspapers in other languages include Sandesh, Divya Bhaskar, Gujarat Samachar, Rajasthan Patrika.
Outdoor Advertising
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Surat are:
1. Hoardings
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
Transit Advertising
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding