In a world dominated by social media, influencers who reach millions of people and set trends nationwide are revolutionizing the digital landscape in India.
Fashion is an inclusive term. There may be times when fashion takes on a cyclical trend. At one moment, what was old school became the new school. Every day, creators generate new trends, and the volume of trend information continues to increase.
By 2025, Indian instagram influencers females will become cultural icons, business people, and trendsetters. They influence social media, while also shaping lifestyle, fashion, beauty, and social causes.
Meet the Top 10 Female Instagram Influencers in India (2025)
1. Jannat Zubair
Followers: 50.2M
Unique style: Nayaab by Jannat (a modest wear brand) and JZee (a jewelry brand started with the intention of providing affordable yet fabulous jewelry)
Brand collaborations: Garnier, My Perfumes Select, Ubon, Hotstar, and Maruti Suzuki are among the brands that are mentioned
Notable achievements: Jannat Zubair Rahmani is only 23-year-old and she is a businessperson, influencer, performer, and actor. Jannat Zubair Rahmani is a name associated with success, talent, and beauty in the Indian entertainment industry. She has mesmerized millions of fans with her versatility and acting ability, having overcome her humble beginnings as a child artist.
2. Anushka Sen
Followers: 39.4M
Unique style: Anushka Sen has a personal aesthetic where she blends aspects of both traditionalism and modernism, and is most noted for her passion for athleisure
Brand collaborations: Amazon, KFC India, Oppo India, Vaseline India, and Coach, among others.
Notable achievements: Anushka Sen is an Indian television actress and social media influencer who has also recently entered the YouTube space. Sen first entered the entertainment industry as a child artist, starring in the series Yahan Main Ghar Ghar Kheli in 2010, and has since leveraged her celebrity status in various social media spaces.
3. Avneet Kaur
Followers: 31.8M
Unique style: Avneet shines in front of her audience with her dancing, fashion, and entertainment content
Brand collaborations: AJIO's Big Bold Sale & FirstCry India
Notable achievements: Does anyone remember fanning themselves when they saw Avneet audition at Dance India Dance? She has grown so much since then, both as a dancer AND in other ways! One can confidently say she is among the top female influencers on Instagram. Between lighting up the Dance Floor, she has also been setting the trends for lifestyle, beauty, and fashion.
4. Prajakta Koli
Followers: 8.8M
Unique style: Engaging and funny content
Brand collaborations: Bata, Gillette Venus, Cadbury, Braun, Cetaphil, Slay Coffee, and H&M
Notable achievements: In her bio, she describes herself as a new author, an actress, and a maker. She is one of the most incredible influencers, bringing joy and optimism wherever she goes. Prajakta Koli, also known as MostlySane, has carved out a place for herself by delivering realistic yet funny stories.
5. Aashika Bhatia
Followers: 6.1M
Unique style: She is fantastic at content creation through the mix of fashion, entertainment, and self-expression
Notable achievements: The story of Aashika Bhatia, who transitioned from a conventional TV drama actress to a social media star, is truly remarkable. Aashika's rise to stardom not only demonstrates her built-in talent for acting but also her ability to take audiences down an even more engaging path, allowing her to showcase her versatility as an entertainer while also demonstrating her strong sense of awareness of the digital landscape. Aashika has emerged as one of the top female influencers in India.
6. Kusha Kapila
Followers: 4.3M
Unique style: Kusha has millions of fans thanks to her portrayal of affluent aunts and Delhi's wealthy women.
Brand collaborations: UnderNeat is her own line of shapewear brands. She also owns Torte, a cafe and restaurant, and has also collaborated with companies including Dr. Sheth's, Bigbasket, and Amazon.
Notable achievements: Internet phenomenon Kusha Kapila is well-known for her funny character-based comedy, in which she humorously and satirically depicts stereotyped Indian socialites. Kusha began her career as an iDiva content creator and has since established herself as a powerful comedian.
7. Nancy Tyagi
Followers: 3M
Unique style: In terms of USPs, precisely, these are detailed celebrity look recreations, DIY couture, and self-made clothing
Brand collaborations: Myntra fwd, Sugar, and CaratLane
Notable achievements: Nancy Tyagi is a young fashion talent with a modest origin story and a promising future in the fashion world. She's already changing trends and content in the Indian fashion space, and it shows through her creative ability. Nancy is a self-sustaining content creator and also a designer who has built celebrity and high-fashion looks from scratch and also one of the top female Instagram influencers India.
8. Isha Borah
Followers: 1.9M
Unique style: Set the standard for fashion by staying true to yourself
Brand collaborations: Dove India, Ritu Kumar's Aarke, Urbanic, HDFC, L'Oréal, and so on
Notable achievements: Isha Borah is a rising name in the fashion world, known for the creativity and craftsmanship that emerged on social media during the pandemic. Isha typically encapsulated herself in the 'influencer' realm later during the pandemic, though she quickly harnessed an audience when she began leveraging traditional Indian clothing with a Western twist.
9. Dolly Singh
Followers: 1.6M
Unique style: Currently, she specializes in humor and lifestyle material with an exceptional talent for social satire
Notable achievements: She is the maestro of satire and a compelling narrator. She is one of the most popular instagram influencers India female of our generation by developing humorous videos first. There are references to pop culture, social customs, and even the intricacies of contemporary life.
10. Masoom Minawala
Followers: 1.3M
Unique style: Highlighting Indian handicraft with ease
Brand collaborations: Louis Vuitton, Dior, and Bvlgari
Notable achievements: Prior to her fame today in the luxury fashion realm, Masoom's initial exposure was online as a fashion blogger. She is noted in many aisles for her adaptability to prosper in a world of ever developing digital technology. As an influencer, Masoom is actively creating a sustainable and an ethical ecosystem for the future of innovators and the entrepreneurs. She is an active investor, entrepreneur, global influencer, and supporter of gender equality, working closely with UN Women India.
Upcoming Female Influencers to Watch in 2025
Although the influencers above have established their dominance, there are several emergent Indian fashion influencers on Instagram female who are making waves:
- Malvika Sitlani is a model who appeared in the inaugural season of India's Next Top Model. She has a following of more than 700,000 on her Instagram account, malvikasitlaniofficial, where she shares photographs and other images from her daily life.
- Aayushi Verma, best recognized for the Instagram account, "aayushiivermaa," she is a social media personality. She has amassed a following of 1.4 million on Instagram. She publishes transition videos, get-ready-with-me segments, and fashion and lifestyle images of herself.
- Aakriti Rana left her job to pursue her passion for fashion. She established her own blog, which has been well-received and followed by a large audience, after completing her studies and entering the corporate world.
What Makes These Female Influencers Stand Out
Indian Instagram influencers' female success can be attributed to a variety of critical factors:
- Authenticity: They establish trust with their audience by sharing authentic experiences.
- Consistency: Their followers are maintained through consistent engagement and posting.
- Their Content is Diverse: Encompassing a broad range of topics from social issues to fashion, which appeals to a diverse audience.
- Brand Partnerships: Their partnerships provided credibility and expanded reach for brands.
Conclusion
In 2025, the nodes of the Indian Instagram influencers' female ecosystem are diverse and vibrant, influencing millions of people, sparking conversations, and shaping trends. The social media landscape in India is teeming with influencers, from those who are prominent to those who are emerging, but the influencer identity continues to be framed in the Indian context by the same characteristics - authenticity, engagement, and creativity - that allow cultural influencers to disrupt the digital space.