Top 10 Best Instagram Influencers India 2025

Top Instagram influencers India are identifying new benchmarks for creativity, credibility, and engagement as influencer culture continues to evolve.

With social media woven into our daily life across India, social media influencers are transforming the digital space by engaging millions of followers and also setting trends that spread nationwide. Indian influencers on Instagram, which include many Bollywood celebrities, athletes, and creative digital entrepreneurs, are redefining the concepts of "cool" and "innovation" in the contemporary era.

Instagram is evolving into something much more than a social networking site; it is the digital heartbeat of 21st-century India, whether it's comedy, fashion, lifestyle, or unfiltered reality.

This definitive guide to the top Instagram influencers in India for 2025 will provide you with everything you need to know, whether you are a business thinking of using influencer marketing in India or simply interested in who is popular.

We will profile 10 fantastic influencers, highlight some newer talent, discuss how businesses select their partners, and conclude by noting that this environment is more exciting than ever. So let’s get started!

1. Ajey Nagar (@carryminati)

Niche: Comedy, Gaming and Roasting

Followers: 21.3M

Brand Collaborations: Flipkart, Amazon MiniTV, Samsung Galaxy, WinZO, Infinix India, and KFC India

Unique Content Style: CarryMinati, also known as Ajey Nagar, is a powerful influencer in the online content creator space who happens to be the highest subscribed YouTuber in India. Has pioneered rap-style comedy, satirical take on pop culture, and roast videos as genres of digital content.

Why They Stand Out: His videos tend to captivate the youth audience, more specifically Gen Z and millennials, due to the use of fast editing, gaming, and comic references.

2. Bhuvan Bam (@bhuvan.bam22)

Niche: Comedy and Music

Followers: 20.8M

Brand Collaborations: Myntra, Zomato, Lenskart, Pizza Hut, and Beardo

Unique Content Style: Bhuvan Bam, one of India's most recognized digital artists, is a pioneer amongst stand-up humour YouTubers with his BB Ki Vines channel, for which he creates funny short skits where he performs multiple characters himself and has a large series of original and 'spun-off' characters.

Why They Stand Out: Bhuvan is branching out into brand partnerships, music, and OTT platforms. Bhuvan is also known for his charitable activities and has a strong social media following, keeping his fans engaged.

3. Ashish Chanchlani (@ashishchanchlani)

Niche: Comedy

Followers: 17.5M

Brand Collaborations: He co-founded and launched OG Beauty in October 2024, working with The Souled Store on new clothing designs. He promoted inDrive, KitKat, Marvel India, Amazon, and Meesho, among others.

Unique Content Style: One of India's largest digital comedians, Ashish Chanchlani, is known for his unique style of comedy, his overacted performances, and his very relatable desi stories. He has generated massive popularity for the comic skits with parodies of the Indian blockbuster films.

Why They Stand Out: Relative to stand-up comedians, Ashish's content is much more exaggerated and cinematic.

4. Ranveer Allahbadia (@beerbiceps)

Niche: Podcasting, Business, and Fitness

Followers: 4.2M

Brand Collaborations: Groww, MyProtein, Zomato, AJIO, and Mountain Dew

Unique Content Style: Ranveer Allahbadia, an Indian personal development content creator, is India's creator of self-improvement content. He consistently shares business ideas, fitness tips, and content that inspires human beings with his podcasts and content. 

Why They Stand Out: He is one of the most trusted individuals in India because he focuses on health and self-discipline.

5. Gaurav Taneja (@taneja.gaurav)

Niche: Fitness, Life, Travel

Followers: 3.5M

Brand Collaborations: In addition to working with farmers for his own products, Beast Life (fitness supplements) and Rozier Foods (dairy and ghee), Gaurav Taneja has engaged with Myprotein and Rage Coffee through the content creator ecosystem.

Unique Content Style: Gaurav Taneja, known as the Flying Beast, is India's leading fitness and aviation influencer. He began his career as a commercial pilot before transitioning to content production, where he offers daily vlogs and shares insights on fitness, nutrition, and aviation. 

Why They Stand Out: His wife Ritu's and his family's vlogs have become quite famous, showcasing their loving bond and everyday parenting experiences. 

6. Karron S Dhingdra (@theformaledit)

Niche: Content on fashion, grooming, & lifestyle

Followers (2025): 2.2M

Brand Collaborations: Nike, Ustraa, Gillette, Amazon Fashion, Bata

Unique Content Style: Karron S. Dhingra, a former lawyer, has carved his niche as an influencer focusing on men’s fashion and grooming. He has an excellent reputation for practical and easy grooming tricks, as well as straightforward style tips that make everyday guys look distinctly put together. Karron approaches fashion with an energetic and fun outlook, and his content often combines both formal and casual styles.

Why They Stand Out: The name of the social handle, "The Formal Edit," cultivates their aspirational style, providing each one of us with an accessible entry point, and moves from the classic dress style with a smooth into modernity.

7. Komal Pandey (@komalpandeyofficial)

Niche: Fashion blogging and content creation

Followers: 1.9M

Brand Collaborations: Charlotte Tilbury, Dior Beauty, Nykaa, and Bobbi Brown

Unique Content Style: Komal began her career and gained significant exposure while working on the digital platform "POPxo." She created regular fashion content, producing easy-to-follow looks, quick styling tips, and fashion hacks, which gained her a loyal following.

Why They Stand Out: One of Komal's biggest strengths is that she doesn't follow trends or styles; she is an authentic and genuine fashion designer. She blends bold prints, wears an androgynous style, and drapes sarees in creative ways!

8. Kritika Khurana (@thatbohogirl)

Niche: Hair tips, outfit-of-the-day postings, and a comfortable bohemian-chic look

Followers: 1.8M

Brand Collaborations: Pretty Little Thing, MyGlamm, Zara, Myntra, and Kohar by Kanika

Unique Content Style: That Boho Girl, also known as Kritika Khurana, has built her platform on a comfortable, bohemian-chic fashion style. She is known for posting lookalike, silly, and meaningful content, including hairstyle tutorials (such as messy buns), outfit of the day posts, and fashion advice on everyday subjects.

Why They Stand Out: She has gained a loyal following of young Indian girls seeking inexpensive yet inspiring ideas, thanks to her kind and realistic approach.

9. Aashna Shroff (aashnashrof)

Niche: Fashion, beauty, and lifestyle

Followers: 1M

Brand Collaborations: MAC Cosmetics, Pantene, H&M, and L'Oréal

Unique Content Style: Aashna Shroff is a Mumbai-based blogger with a high-fashion and feminine aesthetic, as well as an entrepreneurial focus. She created The Snob Journal and The Snob Shop, an online business, and utilizes this platform to provide insights into home décor, beauty, and fashion.

Why They Stand Out: Because her style is aspirational and attainable, Aashna inspires followers to blend designer items with everyday finds.

10. Aashna Hegde (@aashnahegde)

Niche: Beauty content

Followers (2025): 1M

Brand Collaborations: Benefit Cosmetics, Faces Canada, Nykaa, and PAC Cosmetics

Unique Content Style: The internet's favorite buddies, Damnfam, and Aashna Hegde are well-known for their dance moves, music collaborations, fashion skills, and unique YouTube debut.

Why They Stand Out: Aashna Hegde has grown up online, from lip-sync videos to developing a multifaceted career that now includes podcasts, long-form YouTube content, and beauty material, but she has never lost her identity.

Rising Stars to Watch in 2025 

New energy is constantly emerging. The following up-and-coming celebrities are set to break into the top Instagram influencers in India shortly:

• The Mermaid Scales, also known as Krutika, is a Gen Z phenomenon among Indian female Instagram influencers who create a niche by blending fashion content with reels that are worthy of memes, fusing colorful fashion with humorous antics.
• Yash Anand: With straightforward self-improvement films, Yash is establishing an empire. His writing is both inspirational and helpful, encompassing a range of topics from habit-building tips to professional guidance.
• Kusha Kapila: Kusha is already well-known in India's influencer community and continues to push the envelope. Without losing her sense of humor or satire, she has ventured into acting, hosting, and panel judging.

How Brands Choose Instagram Influencers

So, what gives that causes brands to choose this influencer over another? Typically, there are variations of a few key factors:

• Engagement Holds Greater Value Than Followers: While the number of followers is essential, brands prioritize high likes, comments, saves, and shares.
• Quality and Creativity of the Content: Format is essential, as it is defined here by a consistent style, great visuals, and a storytelling element.
• Influencer Audience and Engagement: Brands closely examine the influencer's audience and their demographics, including the age range, location, and interests of their audience.
• Reliability and Professionalism: Effective communication, adaptable campaigns, and timely delivery.

Conclusion

In 2025, India’s leading Instagram influencers masterfully combine style, engaging content, and storytelling to captivate audiences. These creatives showcase the intersection of creativity + connections, whether you are seeking inspiration or executing influencer marketing in India.

Considerations: An authentic influencer should be assessed more on the level of appreciation, inspiration, and awareness of their community, rather than the number of followers. And each day, our list of the best influencers in India will provide that.