How to Advertise Your Business in Kolkata – A Complete Guide
Besides the City of Joy, it is a commercial nucleus with a rich ambience that is a sooty mix of culture, business, and creativity. Depending on whether ads in Kolkata serve a local startup, a budding brand, or a large national player trying to expand, they provide huge opportunities to reach out and recruit from a large, diverse set of consumers.
From the busy streets of Park Street to the business centers of Salt Lake Sector V, reaching the right audience at the right time is the secret to success. But with numerous platforms at your disposal, digital advertising, outdoor advertising, transit media, cinema advertisements, and radio promotions, deciding on the right approach can be daunting.
This comprehensive guide will assist you in knowing the top methods of advertising your company in Kolkata, increasing your budget, and emerging as superior in this active market.
Let’s get started!
Why Advertise in Kolkata?
When you consider Kolkata, you consider colorful streets, ardent people, time-honored traditions, and unlimited opportunities for brands to bond. Advertising here is not all about placing an ad; it's about getting integrated into the city's routine rhythm. That's why Kolkata is a treasure trove of opportunities for companies seeking to develop:
Kolkata’s Vast Consumer Base
Kolkata is huge, and it’s full of people who love discovering new things.
With over 14 million residents, the city gives brands a ready audience across all walks of life, from college students and young tech workers to big joint families and retired professionals.
What’s special about Kolkata’s consumers is that they are smart, loyal, and emotional.
They appreciate quality. They notice creative ads. And once they trust a brand, they tend to stick around for years.
If you play it right here, with authenticity and a bit of heart, you don’t just find customers; you build fans.
High Commercial & Residential Density
Kolkata’s layout makes advertising incredibly effective.
There are offices, colleges, shopping streets, and homes all bunched together, especially in areas like Park Street, Dalhousie, Salt Lake, Gariahat, and New Town.
This way, your ad is not just viewed once but is viewed many times.
Think about a busy local market, a packed metro station, a traffic jam under a flyover: every spot is a chance to leave a mark.
That’s why simple things like a smart billboard, a tram ad, or a well-placed digital screen can do wonders here.
In Kolkata, visibility multiplies naturally, you just need to tap into it.
Ideal for Local and National Brands
Kolkata doesn’t discriminate.
- If you are a local business, a cozy café, a coaching class, or a boutique, you can make a real splash by targeting the right neighborhoods with newspaper ads, digital campaigns, or bus branding.
- If you are a national or global brand, Kolkata is a must-win market. Brands launch everything here: new phones, banking services, clothing lines, real estate projects, because Kolkata loves to try, love, and talk about good things.
Whether you are starting small or aiming big, Kolkata offers you emotionally connected customers who don't just buy, they listen, trust, and tell others too.
Digital Advertising in Kolkata
1. Social Media Ads
Why it works here:
- Hyper‑local vibes: Use radius targeting to speak to shoppers in Gariahat or diners trolling Salt Lake after work.
- Bilingual banter: A dash of Bangla (“Ektu check korun…”) makes thumb‑stoppers out of plain carousels.
- Festival flashpoints: Durga Puja creatives spike CPMs, but also deliver triple‑digit ROAS if you ride the cultural high.
Pro tip from Excellent Publicity: Run look‑alike audiences seeded with your Google My Business reviewers, Kolkata customers trust peer validation more than crisp copy alone.
2. Google Ads (Search & Display)
Kolkata audiences search with intent, “best biryani near me,” “AC repair 24x7,” or “Sara Bangla courier service.” Here’s the drill:
- Own “near me” queries: Pair call‑only ads with location extensions so customers can tap to call while stuck in traffic at Esplanade.
- Display retargeting: Nudge cart‑abandoners as they browse the morning Telegraph e‑paper; frequency cap at 3/day to stay polite.
- Micro‑budget friendly: We have scaled SMEs from ₹500/day tests to ₹2 lakh/month heroes just by pruning low‑intent keywords.
Inside scoop: Excellent Publicity’s Google‑certified planners A/B‑test Hindi vs. English ad copy. Hindi wins CTR by ~18 % in Behala and Tollygunge.
3. YouTube & OTT Advertising
Video time per user in Kolkata is up 2.5× in the last two years (thank you, suburban train commutes). That’s prime inventory:
- Commute capture: Target mobile devices near Sealdah, Ballygunge lines, 7–9 a.m. and 6–8 p.m.
- Bangla filters: Serve Bangla pre‑rolls on Hoichoi to cinephiles bingeing Satyajit Ray remasters.
- Premium city‑level OTT buys: Platforms like SonyLIV now let us geo‑fence strictly to KMC limits, no wasted impressions in Bangalore.
Creative cheat‑code: A 15‑second vertical spot, zero fancy drone footage, just a jovial voiceover and a Bangla catchphrase. Costs less, feels real.
Outdoor Advertising (OOH) in Kolkata
Kolkata’s streets are a living gallery, with yellow cabs, trams, and a skyline peppered with hoardings that tell half the city’s stories before you even reach the next traffic light. Here’s how we, at Excellent Publicity, help brands own that canvas.
• Hoardings & Billboards
From the six‑lane sweep of E.M. Bypass to VIP Road’s airport run and the always‑buzzing Park Street junction, large‑format sites dominate commuter sightlines. A single 40 ft × 40 ft board facing Haldiram on VIP Road can fetch north of ₹25,000 a month—but it commands up to 150k impressions daily during airport rushes.
- Why it converts: High dwell‑time traffic snarls + elevated vantage points keep creatives in view for 30 to 45 seconds, enough for brand recall to stick.
- Our edge: Excellent Publicity locks in long‑term deals on premium poles (EM Bypass Crossing, Howrah Maidan, New Town Connector) thanks to bulk‑buy leverage and in‑house creative that meets KMC’s strict color‑code rules.Excellent Publicity
• Bus Shelter Advertising
Kolkata’s 2,100‑plus bus stops double as mini‑billboards, especially along A.J.C. Bose Road, Esplanade, and Salt Lake Spine. Shelter panels cost a fraction of hoardings and deliver hyper‑local coverage in residential pockets where big formats are banned.
- Why commuters notice: The average wait time of 6 to 8 minutes turns a back‑lit shelter into a captive content feed, perfect for QR codes that push riders to coupons or WhatsApp catalogues.
- Our tweak: We geo‑layer bus‑stop impressions with mobile‑ID retargeting, so the same commuter who saw your shelter ad in Behala gets a follow‑up display banner by the time they reach Park Circus.
• Metro & Railway Station Ads
With daily ridership topping 6 lakh, the north‑south Metro corridor is a branding bullseye. Options range from full‑train wraps and LED tunnel panels to platform screens at hubs such as Esplanade, Dum Dum, and Kalighat.
Local trains out of Sealdah and Howrah add another layer, bench backs, foot‑over‑bridge danglers, even track‑side murals that follow passengers for kilometres. Typical Metro media starts at roughly ₹8k per panel per week and scales to ₹40k+ for immersive station dominations.
Why OOH still wins in the City of Joy
- Sheer reach: A single park‑street pole hits office‑goers, tourists, and shoppers in one sweep.
- Cultural cachet: Festive takeovers during Durga Puja or IPL season let brands become part of the celebration.
- Offline‑to‑online loop: Pair a billboard with a vanity URL or NFC tag—Excellent Publicity’s post‑campaign dashboards show attribution spikes within 48 hours.Excellent Publicity
Cinema Advertising in Kolkata
Grab your popcorn (and a notepad) because the movie theatre is still the only place in town where 300 strangers agree to put their phones on silent for two straight hours. That’s your golden window to flash your brand in Dolby surround sound.
Where you can shine
- PVR, INOX & Cinepolis megaplexes, South City, Quest, City Centre 1 & 2, Lake Mall, Acropolis… if it sells overpriced nachos, we can book it.
- Beloved single‑screens, Navina, Minar, Priya, and a bunch of retro halls that locals treat like cultural landmarks.
How the magic happens
| Touch‑point | What the audience experiences | Rough price vibe* |
|---|---|---|
| On‑screen spots (15–60 sec) | Your ad plays right before the big feature—100 % attention, goose‑bump bass. | ~₹2–7 lakh per screen per month (slides are cheaper) |
| Lobby & snack‑queue screens | People are killing time for popcorn? Perfect billboard. Chuck a QR code in there. | ~₹1–2.5 lakh per month |
| Seat‑back gimmicks & foyer activations | Sampling, photo booths, and AR filters let folks play with your brand. | Custom (starts around ₹1 lakh) |
Why audiences love it (and remember you)
- Zero distractions: phones stay dark.
- Massive screen = massive recall.
- Dolby sound seals your tagline inside their heads for the ride home.
Transit Advertising in Kolkata
Kolkata’s commuters are the city’s heartbeat, up at dawn, hopping metros, buses, and iconic yellow cabs. Catch them on the move and you score repeat eyeballs twice a day, five days a week.
Kolkata Metro Branding
- Full‑train wraps: Your brand becomes a moving Instagram reel from Kavi Subhash to Dakshineswar.
- Station takeovers: Esplanade or Sector V wrapped head‑to‑toe in your colours; commuters walk through your campaign.
- Platform LEDs & audio jingles: Sneak your hook line in between “Agla station, Kalighat.” Yes, people hum it.
Bus Advertising (WBTC & private mini‑buses)
- Full bus wraps / back panels: A 30‑foot rolling billboard that crawls through every traffic jam, aka free dwell‑time.
- Route hacks: Target AC Volvo loops around IT parks for premium crowds or non‑AC routes through Gariahat for mass buzz.
Auto & Cab Branding
- Ola/Uber & yellow‑taxi wraps: Door decals and rear windshields at ~₹4k a cab per month.
- In‑cab flyers + QR coupons: Passengers scan while the driver finalises UPI.
- Geo‑fenced fleets: We set cabs loose where your buyers hang out. Salt Lake in the morning, Park Street after dark.
Why roll with Excellent Publicity?
- Local hustle, national muscle: We bargain bulk deals across India but still know which Behala bus‑stop gets the longest queues.
- Proof or it didn’t happen: Geo‑tagged photos and live dashboards so you see every hoarding, every cab, every metro panel.
- ROI you can brag about: We stitch QR scans and device‑ID retargeting to hard sales numbers, not fuzzy “brand lift” charts.
Radio Advertising in Kolkata
Radio Advertising in Kolkata remains one of the City of Joy’s most intimate touchpoints, listeners crank up the FM dial during morning drives over Howrah Bridge, keep it humming in Burrabazar shops, and wind down with late‑night dedications from their balconies in Salt Lake. By sliding your jingle or RJ integration into that daily soundtrack, you meet Kolkatans where headphones beat headlines.
FM Stations We Place Ads On
| Frequency | Station | Signature Flavour |
|---|---|---|
| 98.3 FM | Radio Mirchi | High‑energy Bollywood hits & “Mirchi Mornings” banter |
| 92.7 FM | Big FM | Retro classics on “Suhaana Safar” + city news snippets |
| 91.1 FM | Radio City | Indie Bengali beats & celeb‑chat show “City Cha Adda” |
| 93.5 FM | Red FM | RJ Praveen’s viral pranks & street‑smart humour |
| 104 FM | Fever FM | Sports talk + latest chartbusters—perfect for match days |
| 104.8 FM | Ishq FM | Love‑song dedications that melt traffic‑jam stress |
| 94.3 FM | Radio One | All‑English hits for Park Street & tech‑hub listeners |
| 100.1 FM | AIR FM Gold | Golden‑era melodies and hourly news bulletins |
| 107.1 FM | AIR FM Rainbow | Eclectic world music & campus‑friendly talk shows |
| 91.9 FM | Radio Nasha | 70s‑80s Bollywood deep cuts with trivia contests |
| 106.4 FM | Magic FM | Gen‑Z pop, RJ polls, and weekend binge playlists |
| 102.8 FM | Vividh Bharati | Folk tunes, radio plays, and nation‑wide reach |
(All inventory booked through Excellent Publicity’s radio desk—one brief, every frequency.)
Best Time Slots for Maximum Reach
| Day‑Part | Clock Band | Audience Mind‑set | Campaign Sweet Spot |
|---|---|---|---|
| Morning Drive | 07:00 – 11:00 | Office‑goers & school‑run parents catching headlines | Finance apps, breakfast brands, and recruitment portals |
| Mid‑Day Masti | 11:00 – 14:00 | Homemakers, freelancers, and retailers are tuning in while working | E‑commerce flash sales, food delivery, ed‑tech courses |
| Evening Drive | 17:00 – 21:00 | Everyone is crawling through AJC Bose Rd. traffic | Retail promos, OTT launches, movie trailers |
| Late‑Night Lounge | 21:00 – 23:00 | Students, creatives, long‑haul drivers | Energy drinks, dating apps, and gaming gear |
| Weekend Specials | Show‑led blocks | Family road trips & match commentary crowds | Auto, travel, festive offers, theme‑park deals |
Print Media Advertising in Kolkata
Even in a scroll‑first world, Kolkatans still love the rustle of newsprint with their morning chai. A well‑placed print ad can land on breakfast tables from Ballygunge to Baranagar, and sit there long after a social post has vanished into the feed. With Excellent Publicity, you tap straight into the city’s most read broadsheets and glossy magazines, all while we sweat the SEO and tracking back‑end for you.
Newspapers We Book Daily
| Publication | Typical Kolkata Circulation | Why It Matters |
|---|---|---|
| The Times of India (TOI) | ~2.9 lakh copies | India’s largest English daily, front‑page jackets sell out weeks ahead. rma-timesofindia.releasemyad.com |
| Hindustan Times | City edition in every major paragraph | Hard news + lifestyle pull‑outs ideal for premium retail & real estate. |
| Mid‑Day (Kolkata) | Commuter‑friendly tabloid | Lunchtime read, perfect for quick offers & QR codes. |
| Kolkata Mirror | Localised TOI supplement | Hyper‑local buzz with lower CPMs; great for neighbourhood launches. |
Magazines We Tap Into
- Business & Finance: Business Today, Forbes India (C‑suite eyeballs for B2B, finance, and luxury).
- Fashion & Lifestyle: Femina, Vogue India, Fashion Herald, runway ready audiences primed for retail and e‑commerce.
- Industry‑Specific Titles: Indian Textile Journal for manufacturing, Construction World for infra & real estate niches.
Pro tip: Pair a magazine DPS with QR‑coded AR filters. Our post‑buy dashboards track scans via GA4, so you can see print driving digital.
Timing Your Insert for Maximum Reach
Magazines We Tap Into
- Business & Finance: Business Today, Forbes India (C‑suite eyeballs for B2B, finance, and luxury).
- Fashion & Lifestyle: Femina, Vogue India, Fashion Herald, runway‑ready audiences primed for retail and e‑commerce.
- Industry‑Specific Titles: Indian Textile Journal for manufacturing, Construction World for infra & real estate niches.
- Pro tip: Pair a magazine DPS with QR‑coded AR filters, our post‑buy dashboards track scans via GA4, so you see print driving digital.
Timing Your Insert for Maximum Reach
| Day | Placement Hack | Use Case |
|---|---|---|
| Monday | Jobs & classifieds sections swell, slot career‑ed ads here. | HR tech, training institutes |
| Wednesday | Mid‑week lifestyle pull‑outs in TOI & HT. | Fashion drops, café launches |
| Friday/Saturday | Reader‑heavy weekends; shoppers plan big purchases. | Auto, electronics, luxury realty |
| Festival Eves | Durga Puja & Diwali specials double circulation. | Seasonal sales, fintech offers |
Choosing the Right Advertising Strategy for Your Business
Nailing a media plan isn’t about “spend big, shout loud.” It’s about matching the right channels to your wallet and the people you’re trying to reach. Here’s a two‑step framework you can steal today.
1. Match Spend to Audience Intent (Budget‑First Planning)
Bootstrap budgets (≤ ₹5 lakh/month)
- Who you’re chasing: Hyper‑local shoppers, niche B2B buyers, or single‑city testers.
- Channel focus:
- High‑intent Google Search ads for “near me” terms.
- Laser‑targeted social ads (radius, interest, look‑alikes).
- One FM station or podcast ad to build quick credibility.
- Measurement: Cost‑per‑lead should be visible within a week—ditch keywords or audiences that don’t convert.
Growth budgets (₹5 – 25 lakh/month)
- Who you’re chasing: Multiple cities or several buyer personas.
- Channel focus:
- Mix of Meta, LinkedIn, and YouTube pre‑rolls for mid‑funnel scale.
- OOH touchpoints, metro panels, bus wraps, to keep the logo in commuters’ faces.
- Tactical print or radio bursts around festivals or sales.
- Measurement: Blend GA4 event goals with QR‑code scans or vanity URLs to see online + offline lift.
Scale‑up budgets (₹25 lakh + / month)
- Who you’re chasing: National or pan‑regional audiences at every stage of the funnel.
- Channel focus:
- Prime‑time TV/OTT and flagship hoardings for mass reach.
- Cinema dominations or influencer “tent‑pole” campaigns for buzz.
- Always‑on programmatic retargeting to close the loop.
- Measurement: Full‑funnel dashboards, impressions to revenue. Keep Core Web Vitals in check so new traffic isn’t bounced by a slow site.
2. Pick the Ideal Channel Mix by Industry
| Industry | “Can’t‑Skip” Channels | Smart Add‑ons & Notes |
|---|---|---|
| Retail / E‑commerce | Meta + Google Shopping for purchase intent | Influencer reels for trust; last‑mile radio before big sales |
| Real Estate | Premium billboards + print jackets | Cinema slides, LinkedIn lead gen, virtual‑tour microsites |
| B2B SaaS | LinkedIn ABM + niche podcasts | Airport OOH, co‑hosted webinars; score leads in CRM instantly |
| Food & Beverage | In‑store radio + short‑form social video | College fest sponsorships, metro wraps for mass trials |
| Healthcare / Pharma | Google Search & local FM credibility | Waiting‑room screens, expert newspaper advertorials |
| Education / Ed‑Tech | Search + YouTube how‑tos | Bus shelters near campuses; retarget students on Instagram |
| Luxury / Lifestyle | Glossy mags + airport LEDs | Invite‑only influencer soirées, heritage cinema wraps |
Why this matters: Each industry has its purchase cycle. Luxury buyers need aspirational imagery (airport LEDs, Vogue DPS), while FMCG thrives on high‑frequency, low‑friction touchpoints (radio, metro).
Quick Execution Checklist
- Audience research first: Personas, pain points, daily media habits.
- Channel blend second: Start where intent is hottest, layer awareness media later.
- Landing‑page hygiene: HTTPS, mobile‑first, LCP ≤ 2.5 s, INP ≤ 200 ms.
- Track & trim: GA4, Search Console, and quarterly content refresh to keep spend profitable.
Cost of Advertising in Kolkata
Kolkata offers one of the widest media menus in India, everything from ₹ 300 Google clicks to six‑figure station dominations. Below is the one table you need (channel‑by‑channel ballpark costs) followed by a plain‑English look at what makes those numbers rise or fall.
| Channel | Typical Ad Units | Indicative Range |
|---|---|---|
| Digital | Meta & Google CPC, YouTube pre‑roll CPM | ₹ 12 – 45 per click (Search) • ₹ 180 – 450 per 1,000 impressions (Display/Video) |
| OOH | 40 ft × 20 ft hoarding on E.M. Bypass • bus‑shelter panel in Gariahat | ₹ 55,000 – 2 lakh per hoarding per month • ₹ 8,000 – 20,000 per shelter per month |
| Cinema | 30‑sec on‑screen spot • lobby digital screen loop | ₹ 2 – 7 lakh per screen per month • ₹ 1 – 2.5 lakh for lobby loop |
| Transit | Full Kolkata‑Metro train wrap • rear bus panel • Ola/Uber cab decal | ₹ 12 – 18 lakh per 4‑week train • ₹ 9,500 – 15,000 per bus/month • ₹ 4,000 – 4,500 per cab/month |
| Radio | 10-second spot on a prime FM station | ₹ 800 – 1,400 per spot during drive‑time |
*May 2025 rates, exclusive of creative production, taxes, and agency fees. Premium locations, festival weeks, or blockbuster movie periods can command 20–40 % uplifts.
Key Factors That Swing Your Final Quote
- Location & Footfall
- A hoarding outside South City Mall costs far more than one on a suburban connector because 100k+ eyes pass it daily.
- Day‑part & Seasonality
- Drive‑time radio slots (7–11 a.m.; 5–9 p.m.) and Durga Puja print jackets both carry surge pricing.
- Ad Length & Share of Voice
- A 15‑second cinema slide is cheaper than a 30‑second spot; a “station domination” buys every panel and doubles the bill.
- Campaign Duration & Volume Commitments
- Booking six months of bus wraps unlocks bulk discounts; same with 100k monthly programmatic impressions.
- Targeting Granularity (Digital)
- Narrow B2B LinkedIn filters or high‑income geo‑segments raise CPMs because you’re bidding on a thinner supply.
- Creative Complexity
- 3‑D bridge billboards, AR‑enabled magazine DPS, or celebrity RJ integrations all add production premiums.
- Regulatory & Approval Lead Times
- OOH sites inside KMC heritage zones need extra clearances, delay fees stack up if artwork changes last minute.
- Market Demand Shocks
- Big political rallies, international cricket matches, or an IPL final at Eden Gardens can torque rates city‑wide.
Bottom line: lock basics early (dates, formats, minimum run) and let your agency negotiate volume and placement. That approach keeps cost‑per‑thousand eyeballs lean, no matter which channels you mix.
How Excellent Publicity Can Help
When you partner with us, you’re not just “booking ads.” You’re plugging into a full‑stack growth engine that takes you from first brainstorm to final KPI dashboard, without the usual agency ping‑pong.
End‑to‑End Campaign Execution
One brief, one team, zero hand‑offs. We write the strategy, design the creatives, launch the media, and fine‑tune performance, all under a single project manager.
- Goal‑mapping workshops: We lock in your SMART objectives (brand lift, CPL, ROAS) and translate them into channel‑level KPIs.
- Creative that clicks + converts: Our in‑house writers, designers, and video editors craft assets that speak Kolkata’s language (think Bangla‑English copy or Howrah‑Bridge motifs) while still passing Core Web Vitals checks for speed and accessibility.
- Multi‑channel rollout: Digital, OOH, radio, cinema, transit, everything launches in sync so audiences encounter your story in the right order.
- Real‑time optimisation: GA4 events, Search Console alerts, and hourly bid adjustments keep your rupees working overtime. If INP spikes or a hoarding light fails, we fix it before you even notice.
- Transparent reporting: Weekly dashboards tie every impression, click, QR scan, and lead back to a budget. No fuzzy “brand lift” graphs, just the numbers your CFO needs.
Media Planning & Buying Services
Great creative dies on bad inventory. Our planners and buyers make sure yours shows up in the feeds, streets, and screens that matter most.
- Rate leverage at scale: Because we bulk‑buy pan‑India, you get prime hoardings, FM drive‑time spots, and OTT pre‑rolls at up to 35 % below rack rate, savings we pass straight to your bottom line.
- Audience‑first channel mix: We overlay your CRM or pixel data on media‑owner footfall stats to model cost‑per‑action before you spend a rupee. If the numbers don’t pencil out, we pivot with no ego attached.
- Compliance & clearance: From KMC heritage‑zone artwork approvals to ASCI ad‑copy guidelines, our legal desk clears everything so you stay penalty‑free.
- Performance safeguards: We negotiate make‑goods for rain‑soaked hoardings, bonus spots for radio underruns, and viewability guarantees for programmatic buys. Your budget is hedged against real‑world hiccups.
- Quarterly media audits: Inventory checked, screenshots logged, tear sheets filed, backlinks verified. You keep a clean paper trail for both SEO authority and board‑room scrutiny.
FAQs
Start hyper‑local and digital‑first: Claim and optimise your Google Business Profile so you pop up in “near me” searches. Run ₹ 500‑a‑day Meta or Google Search ads within a 3–5 km radius of your store or service area. Add a low‑cost FM shout‑out on one station (e.g., 5 spots a day on Red FM) to build trust with local commuters. Layer in occasional WhatsApp broadcast lists or community Facebook groups for zero‑budget reach.
A standard 40 ft × 20 ft hoarding ranges from ₹ 55,000 to ₹ 2 lakh per month. EM Bypass, VIP Road near the airport, and Park Street command the top end. Suburban connectors or New Town interiors sit at the lower end. Book 3–6 months at once for ~15 % bulk discount.
For most categories, Google Search + retargeted social ads deliver the lowest cost‑per‑conversion because they capture “ready to buy” intent. Brick‑and‑mortar stores often see a 4–6× ROAS from “near me” search terms. If you have a mass‑market product, a combo of Metro train wraps + digital retargeting can outperform pure digital by boosting brand recall first.
High frequency: Daily commuters see your ad twice a day, five days a week. Geo‑targeting: Choose routes that pass tech hubs, markets, or college zones. Cost‑efficient reach: A bus rear panel (~₹ 10 000/month) can log 1–1.5 lakh impressions. Offline‑to‑online lift: QR codes on cab doors drive measurable web traffic.
Digital is more measurable and instantly scalable (change budgets or creatives in minutes). Traditional, OOH, radio, print, and still build mass trust and recall fast. The sweet spot is a blended funnel: awareness via hoardings or radio, conversion via search and social retargeting.
Pick your theatres (PVR, INOX, Cinepolis, or legacy single screens). Choose on‑screen (15‑ or 30-second video/slide) or off‑screen (lobby screens, seat‑back flyers). Provide final creative as a DCP or high‑res slide; we handle mastering. Book 1–2 weeks before release for blockbuster weeks, 72 hrs otherwise. Excellent Publicity negotiates rates, secures slots, and delivers post‑run proof of play logs.
Organic social media: Reels or carousel posts with local hashtags (#KolkataFoodies, #SaltLakeStartups). Local FM contests: Sponsor a small prize; RJ mentions costs less than full spots. Flyer inserts: Piggyback on daily newspapers in your ward (~₹ 2,000 for 5,000 inserts). Micro‑influencers: Partner with city bloggers or college creators (barter products for posts). Community events: Set up a free stall at local melas or apartment complexes.