How to Advertise Your Business in Delhi – A Complete Guide

Introduction

Want your brand to shine in Delhi? Smart move. Delhi isn’t just the capital, it’s a buzzing hub of cultures, cash flow, and constant scrolling. From Chandni Chowk to Cyber Hub, everyone’s watching, listening, and spending. Whether you are a cozy bakery or a pan-India brand, this guide helps you advertise loud and proud, online and on the streets.

Why Delhi’s a Goldmine

●    20M+ people = 20M chances

 That’s almost the population of Australia in one city.

●    Always online

 From Insta-loving teens to Google Maps-tapping executives.

●    Diverse audiences

 Students in DU, families in Noida, CEOs in South Delhi—it’s all here.

●    Ad space everywhere

 Ever seen Rajiv Chowk at 6 PM?

1. Outdoor (OOH): Big, Bold, Unmissable

Billboards, bus shelters, metro panels, Delhi streets scream for attention.

Top Spots:

Rajiv Chowk, South Ex, IGI Airport Road, DND Flyway

Best for: Offline recall, wide city impact.

2. Digital Ads: Delhi = Scroll City

Delhi lives online. Reels, YouTube, Google. It’s where the action is.

Smart Tips:

●    Geo-target Gurgaon & Noida

●    Use local slang (“Noida wala swag”)

●    Run video ads on trending content

Best for: Measurable reach, leads, viral moments.

3. Print Media: Still Trusted

Delhiites still love chai + newspaper. Reach homes and decision-makers.

Go-To Picks:

HT City, TOI, Navbharat Times

Best for: Real estate, politics, education, local visibility.

4. Radio Ads: Traffic-Proof Branding

If it’s Delhi traffic, people are listening.

Top Stations:

Radio Mirchi, Red FM, Fever FM

Best for: City-wide recall, daily repetition.

5. Transit Ads: Moving Visibility

In Delhi, if it moves, it can carry your brand.

Ideas:

Metro wraps, Auto branding, DTC buses

Best for: Budget reach, mobile exposure.

6. Cinema Ads: Big Screens, Bigger Impact

Catch Delhiites in their movie zone. PVR, Cinepolis, INOX.

Best for: High-impact branding and product launches.

Plan Smart, Win Big

Know your goal – Leads, buzz, downloads?

Mix it up – Digital + outdoor works better.

Target right zones – Youth? DU. Luxury? South Delhi.

Be budget-wise – Even ₹50K can create noise if done right.

Cost Snapshot (What You Can Expect)

Type	Budget Range (INR)
Billboards	₹50K – ₹5L/month
Meta/Google	₹10K – ₹5L/month
Print	₹30K – ₹3L/day
Metro Ads	₹1L – ₹10L/month
Radio	₹1K – ₹2.5K per second

Why Advertise in Delhi?

If you are wondering whether Delhi is the right place to put your ad money, it is. Here’s why brands (big or small) love advertising in the capital:

1. So Many People, So Many Chances

Delhi’s got over 20 million people. That’s not a market, it’s a universe. From college kids in hostels to power-dressing CEOs in glass towers, the audience is massive and crazy diverse.

You are not just reaching one type of consumer, you are reaching every kind.

2. Everything’s Packed In (In a Good Way)

Delhi doesn’t believe in space. Offices next to homes, malls next to colleges, street food next to luxury stores, it’s all jampacked. And that’s great news for advertisers.

Your billboard, flyer, jingle, or post? It’s going to be seen, heard, and talked about.

3. Works for Every Kind of Brand

Whether you run a cute little café in Hauz Khas or a pan-India fashion brand, Delhi fits your vibe.

●    Local brands can target specific pockets, like college hubs or shopping districts.

●    Big brands can go city-wide and make Delhi their launchpad.

If you have got something to sell, Delhi’s ready to buy (or at least look, click, and remember).

Popular Advertising Options in Delhi

In a city that never hits pause, your brand has endless ways to get noticed. From billboards towering over traffic jams to ads sliding into Instagram feeds, Delhi offers the best of both worlds: old-school charm and digital firepower. Here are the top ways to advertise in the capital:

1. Outdoor Advertising (OOH)

Billboards, unipoles, metro station panels, auto wraps, you name it, Delhi has it.

With insane footfall at places like Rajiv Chowk, South Ex, and the DND Flyway, outdoor ads are hard to miss.

Great for: Mass visibility and strong brand recall across key hotspots.

2. Digital Advertising

Delhiites live online. Whether they are watching YouTube during lunch or scrolling Instagram on the metro, your ad has the chance to pop up anywhere, anytime.

Great for: Hyper-targeted reach, real-time results, and viral content.

3. Print Media

Believe it or not, newspapers are still a morning essential in Delhi homes. Print ads in TOI, HT, or Navbharat Times reach households that value credibility and routine.

Great for: Trust-building, education, real estate, and elder-focused campaigns.

4. Radio Advertising

Stuck in Delhi traffic? So is half the city. That’s your moment.

Radio ads play across taxis, shops, cars, and offices, easy to remember, and impossible to skip.

Great for: Daily repetition, mass reach, and brand jingles that stick.

5. Transit Ads

Buses, autos, metros, Delhi is always moving, and your ad can move with it.

Transit advertising is cost-effective and offers crazy exposure across the city's routes.

Great for: City-wide presence on a budget.

6. Cinema Advertising

Delhiites love their movies, and during that popcorn-filled silence before the film starts, your brand can take center stage.

Great for: Big-bang brand moments, launches, and lifestyle ads.

H3: Digital Advertising in Delhi

Digital Advertising in Delhi

Let’s be real—Delhi doesn’t just scroll, it lives online. From chai-sipping office folks Googling “best biryani in CP” to Gen Z posting “OOTDs” on Insta from Hauz Khas, the capital is always plugged in. If your brand isn’t showing up on screens here, you are practically invisible.

Social Media Ads: The Real CP of Delhi (Content Power)

Delhiites love drama, and where better to serve it than Instagram Reels, Facebook Stories, or a quirky meme ad? Social media here isn’t just about likes, it’s about trust, trendsetting, and a little bit of “dil se Dilli.”

Pro move: Use Hinglish, memes, and throw in a “Noida vs Gurgaon” joke for good measure.

Google Ads (Search & Display): Be There When They Need You

When Dilli folks want something, they don’t ask a friend—they Google it. “Best thali in Karol Bagh”? “Laptop repair CP”? That’s your golden window. If your ad’s there, you are already winning.

Shortcut to success: Hyper-target by pin codes, devices, or even search habits.

YouTube & OTT Ads: The New Delhi Prime Time

Forget TV, Delhi watches Hotstar, YouTube, JioCinema, and Netflix during gym sessions, traffic jams, and even lunch breaks. Place your brand right where the drama unfolds, before that suspense thriller or IPL replay kicks in.

Insider tip: Keep it short, snappy, and make it skippable but irresistible.

Outdoor Advertising (OOH) in Delhi

Outdoor Advertising (OOH) in Delhi

If Delhi had a love language, it would be billboards and bus stops.

From traffic jams to metro queues, there’s no escape from OOH, and that’s exactly what makes it GOLD for advertisers. Your brand isn’t just seen here, it becomes part of the city’s daily chaos (in the best way).

Hoardings & Billboards: Delhi’s Real “Skyline Stories”

These aren’t just boards, they are bold declarations. That massive one outside Dhaula Kuan? It’s practically a celebrity.

 Whether you’re branding at IGI Airport or making a statement on Ring Road, hoardings in Delhi don’t whisper, they shout.

Perfect for: Dramatic brand drops, all-eyes-on-me vibes, and saying “Hey Delhi, look at this!”

Bus Shelter Ads: Where Chill Turns into Conversion

Delhi buses run late (sometimes), and that’s your chance to shine.

 While people wait, stare, and scroll, they are soaking in your ad. It’s low-key genius. And with shelters in every mohalla, this is hyper-local at its finest.

Perfect for: Budget brilliance, repeated views, and being literally on every street.

Metro & Railway Station Ads: Ride the Daily Rush

Over 2 million people ride the Delhi Metro every day. That’s a lot of eyeballs moving in one coordinated chaos, and your ad gets to ride along.

 From sleek train wraps to takeover banners at Rajiv Chowk, it’s a full-on visual feast.

Perfect for: Catching office-goers, students, tourists, and the whole city in motion.

Cinema Advertising in Delhi

Delhi isn't just a movie-loving city, it’s a movie obsessed one. From Friday night premieres to weekend matinees, cinema halls across the capital pull in massive, engaged audiences. And guess what? These audiences are seated, focused, and ready to consume whatever’s on screen, including your ad.

Cinema advertising in Delhi offers a premium space where your brand isn’t just seen—it’s remembered.

Where Your Ad Can Play

●    PVR Cinemas – Found in Delhi’s high-end malls like Select Citywalk and DLF Promenade, PVR brings in an upscale, urban crowd.

●    INOX & Cinepolis – Widely spread across the city, from Connaught Place to Janakpuri, these theatres pull diverse audiences ranging from students to families.

●    Local Theatres – Don’t sleep on neighbourhood cinemas in areas like Laxmi Nagar, Karol Bagh, or Patel Nagar. These are hotspots for regional audiences and walk-in moviegoers.

Whether you're targeting Gen Z in Saket or families in Rohini, cinema gives you micro-location targeting with massive recall.

Types of Cinema Ads You Can Run

On-Screen Advertising

●    Your video plays before the movie (or even during intermission).

●    Ideal for product launches, branding films, or short punchy commercials (10–60 seconds).

●    No distractions, audiences are locked in with full attention.

Off-Screen Branding

●    Foyer standees and posters

 Greet viewers the moment they walk in.

●    Ticket back ads

 Your brand in their hands, literally.

●    Branded popcorn tubs, cup holders, seat stickers

 Subtle, high-impact visibility throughout the movie experience.

Why Cinema Advertising Works So Well in Delhi

●    Captive Audience: You get undivided attention. No scrolling. No skipping.

●    High Emotional Engagement: Viewers are already tuned in emotionally, making your message stick stronger.

●    Premium Environment: Clean, high-quality settings associate your brand with comfort and trust.

●    Word-of-Mouth Potential: Strong visuals and catchy ads get talked about, right outside the hall and online.

Who Should Use It?

●    Brands targeting families, youth, or affluent urban segments

●    Launch campaigns, movie tie-ins, retail offers, lifestyle products, or local services

●    Anyone looking to make a memorable impression in a competitive market

Explore Theatre Packages & Rates:

Cinema Advertising in Delhi – Excellent Publicity

Transit Advertising in Delhi

Delhi never sits still and that’s exactly why transit advertising works like magic here. Whether it’s someone zipping to work in a metro, squeezing into a DTC bus, or haggling with an auto driver, your brand has a chance to ride along and be seen by thousands every single day.

Delhi Metro Branding – Riding With the Masses

If you have ever been on the Delhi Metro during rush hour, you know it’s a whole vibe. And it’s also the perfect space to plant your brand in front of lakhs of commuters.

You can go big with:

●    Full train wraps – turn a metro into your brand’s billboard.

●    Inside ads – panels near seats, door stickers, or grab-handle hangers.

●    Station takeovers – LED screens, stair wraps, entry gate ads, you name it.

Smart for: Tech, finance, education, and any brand that wants consistent daily visibility with Delhi’s office-goers, students, and shoppers.

Bus Ads – Branding That Moves With the City

Delhi buses don’t stop (well, figuratively), and that means your ad keeps moving too. Whether it’s a big wrap or a rear-panel shoutout, bus ads are hard to miss on city roads.

You will spot these everywhere, from Lajpat Nagar to Rohini.

Smart for: Retail offers, city-wide brand awareness, real estate, and festive promos.

Auto & Cab Branding – Delhi’s OG Moving Media

You can’t walk two minutes in Delhi without seeing an auto, and that’s your opportunity.

 Auto rickshaws and cabs cover every gully, every market, and every shortcut locals swear by.

Options include:

●    Back panel ads on autos (great for traffic lights)

●    Cab wraps or door decals in Ola/Uber

●    Seat branding or mini-tablets with video ads

Smart for: Startups, delivery apps, food brands, or anyone on a tight budget who wants big reach.

Why It Works

●    People are outside. A LOT.

●    Your ad moves with them—on the roads they trust.

●    It’s budget-flexible, super visible, and hard to ignore in traffic.

Radio Advertising in Delhi

Delhi traffic is a full-time lifestyle, and while people honk, sigh, and crawl through jams, one thing stays constant: the radio is always ON. Whether it’s cab drivers vibing to Bollywood hits, shopkeepers tuned in during work, or office-goers catching RJ banter, radio is where Delhi listens.

For brands, that means one thing: it’s the perfect channel to be heard.

Top FM Stations Where Your Brand Can Go Live

We provide advertising spots across Delhi’s most loved and widely heard FM stations:

●    Radio Mirchi – 98.3 FM

●    Red FM – 93.5 FM

●    Big FM – 92.7 FM

●    Fever FM – 104 FM

●    Radio City – 91.1 FM

●    Ishq FM – 104.8 FM

●    Radio One – 94.3 FM

●    AIR FM Gold – 100.1 FM

●    AIR FM Rainbow – 107.1 FM

●    Radio Nasha – 91.9 FM

●    Magic FM – 106.4 FM

●    Vividh Bharati – 102.8 FM

Whether you’re looking to target millennials, homemakers, drivers, or Gen Z, there’s a frequency (and audience) for everyone.

Best Time Slots for Maximum Impact

Timing matters just as much as the message. We recommend these slots for the best reach:

●    Morning Prime (7 AM – 11 AM): When Delhi hits the road and tunes in

●    Afternoon Slot (12 PM – 3 PM): Great for office staff and retail visibility

●    Evening Prime (5 PM – 9 PM): Delhi’s back in traffic, and ears are wide open

●    Weekend Specials: For campaigns tied to events, contests, and family audiences

Use RJs for shoutouts, brand jingles, or promos, they are the real influencers of radio.

Why It Works

●    It's personal: Listeners trust RJs like friends

●    It’s unavoidable: You can’t skip a radio ad

●    It’s everywhere: From autos to offices

Radio in Delhi is not just background noise, it’s brand storytelling with a local voice.

Print Media Advertising in Delhi

Yes, we live in a world of swipes and scrolls, but in Delhi, print still rules the breakfast table.

 There's something about reading the newspaper with chai, flipping through magazine pages at a salon, or spotting a front-page ad on Diwali morning it just sticks. That’s why print media still packs a punch when it comes to making your brand look credible, classy, and here to stay.

Newspapers We Help You Get Into:

●    TOI (The Times of India) – The morning essential for most English readers

●    Hindustan Times (HT) – Delhi’s daily dose of trusted news

●    Delhi Mirror – Where city buzz meets pop culture

●    Mid-Day – Bite-sized news for metro riders and market hoppers

Whether you’re targeting posh South Delhi readers or daily commuters in West Delhi, newspapers let you hit homes, hearts, and headlines.

Magazines That Fit Your Brand:

●    Business magazines – Speak to decision-makers and deal-closers

●    Fashion & lifestyle mags – Reach shoppers, trendsetters, and aspirational audiences

●    Sector-specific reads – Real estate, healthcare, education—you name it, we place it

These aren’t one-glance media, they are the kind of people read, fold, carry, and re-read.

Why Print Still Works (Especially in Delhi):

●    It’s trusted: Especially by parents, pros, and politicos

●    It’s physical: Your ad lives on a desk, not in a browser tab

●    It’s timeless: Perfect for festive campaigns, local promotions, or major announcements

Whether it’s a front-page splash or a subtle insert, print makes your message feel important.

Choosing the Right Advertising Strategy for Your Business

With all the advertising options out there in Delhi, it’s easy to throw money around without seeing real results. The smartest campaigns don’t go all-in on one platform, they mix things up based on budget, audience, and industry goals.

Here’s how to break it down:

1. Start With Budget & Audience

This part matters the most.

 Ask yourself:

●    Who are you trying to reach? Is it college students, office-goers, families, or high-income buyers?

●    Where do they spend time? Online? In traffic? Reading the paper?

●    How much are you working with? ₹25,000? ₹2L? It all adds up, if spent wisely.

Example:

●    A small café in South Delhi could kill it with Instagram + auto branding near colleges.

●    A coaching institute in Noida would get more ROI from print + metro ads than YouTube.

2. Match Your Industry to the Right Media Mix

Let’s keep it real, different industries need different strategies. Here’s what usually works:

Retail & FMCG

●    Use hoardings near markets, local radio, and daily newspapers.

●    These are all about visibility + repetition. You need to be seen everywhere.

Tech, Startups, Apps

●    Google Ads, Meta Ads, YouTube.

●    You need trackable results, fast conversions, and audience targeting.

Education & Coaching

●    TOI or HT ads, metro station branding, and RJ promotions.

●    Parents and students need trust and proof, not trends.

Real Estate / Luxury

●    LinkedIn + Cinema + full-page print.

●    You’re targeting decision-makers and high-value buyers, go premium.

Beauty, Fashion & Lifestyle

●    Insta collabs, mall hoardings, Delhi Times spreads.

●    You are selling a look and a vibe. Your ad needs to feel aspirational.

Final Word: Balance is Everything

Don’t dump your entire budget into just one platform. Instead, combine 2–3 channels that complement each other.

For example:

●    An Instagram campaign can drive interest

●    A metro ad builds daily visibility

●    A radio spot ties it all together with recall

When it’s all planned with purpose, it shows, and it works.

Cost of Advertising in Delhi

Let’s be real—Delhi isn’t a cheap market, but it’s one where your money can work hard if you plan it right. Whether you’ve got ₹20K or ₹20L, there’s an ad format out there for you.

But before you dive in, here’s what you need to know about what costs what, and why.

What Different Types of Ads Actually Cost

Digital Ads (Google, Meta, YouTube, etc.)

●    Perfect for when you want targeted, measurable results.

●    Small campaigns can start at ₹10K a month.

●    You willl spend around ₹0.50 to ₹10 per click or view, depending on how competitive your audience is.

●    YouTube/OTT? Around ₹300–₹500 for 1,000 views (CPM).

Great for: Startups, e-commerce, lead generation, and anyone who wants to know where every rupee is going.

Outdoor Ads (Billboards, Metro, Bus Stops)

●    These are all about being seen.

●    Hoardings start around ₹50K/month and go up to ₹5L+ for places like Connaught Place or Airport Road.

●    Metro station panels or bus shelters can cost between ₹20K and ₹2L a month.

Great for: Real estate, retail, political, education, when you want to make a loud, public splash.

Cinema Ads

●    On-screen: ₹1,500–₹3,000 per screen/day depending on the theatre.

●    Off-screen branding (like popcorn tubs or foyer standees): Custom pricing, but looks premium.

Great for: Lifestyle brands, product launches, or if you just want to make a dramatic statement.

Transit Ads (Autos, Cabs, Metro Wraps)

●    Auto ads: Around ₹600–₹1,200/month per rickshaw.

●    Cab wraps: ₹1.5K–₹3K per car/month.

●    Metro train wraps? Big budget stuff from ₹1L to ₹10L/month depending on coverage.

Great for: Hyperlocal visibility, affordable branding that moves with the crowd.

Radio Ads

●    A 10-second radio spot can cost anywhere between ₹1K–₹2.5K, depending on the station and time.

●    RJ mentions or custom integrations can go ₹5K–₹15K.

Great for: City-wide awareness, promotions, and driving in-store or app traffic.

What Affects These Costs

1.   Location, Location, Location

 CP, South Ex, IGI Airport = premium.

 Outer Delhi, industrial zones = more affordable.

2.   Time of Year

 Festivals, school admission season, IPL, expect rates to jump.

 Off-season? More room to negotiate.

3.   Ad Size & Duration

 Bigger billboard = bigger cost.

 Run it for longer? You’ll usually get better deals.

4.   Volume

 Booking 5 autos? Okay price.

 Booking 500 autos? Discount incoming.

5.Audience Targeting (for digital)

 The more specific your audience, the more refined (and sometimes expensive) the targeting gets— but it also means less waste.

Bottom Line?

You don’t need a massive budget. You just need to be smart with where and how you spend.

Start with:

●    Who you are targeting

●    What you want them to do

●    And how much you can realistically invest

How Excellent Publicity Can Help

At Excellent Publicity, we don't only buy ads, we create entire campaigns that are intelligent, calculated, and performance oriented. If you are an up and coming startup or a national company, we ensure that your message gets to the right individuals, in the right manner, at the right moment.

End-to-End Campaign Execution

Think of us as your advertising wing. Once you share your goal, be it branding, footfall, or lead generation, we take it over.

Here's what that looks like:

Strategy & Concept: We get your brand and objectives to map out the most effective campaign plan.

●    Strategy & Concept: We understand your brand and goals to map out the most effective campaign plan.

●    Creative Development: From ad copy to designs, we handle all production, digital banners, billboards, radio scripts, video ads, and more.

●    Execution Across Channels: Whether it’s Google, Instagram, hoardings in Delhi, or cinema ads, we launch it all in sync.

●    Monitoring & Reporting: You get clear updates, real-time results, and post-campaign performance reviews.

You don’t have to coordinate between designers, media vendors, or platforms, we do it all under one roof.

Media Planning & Buying Services

This is where we get strategic with your spend. With so many media options out there, you need to know where your audience is and how to reach them efficiently.

We help by:

●    Recommending the right media mix: Be it digital, print, OOH, transit, or radio.

●    Selecting the best placements: Like the most visible hoardings, metro panels, top radio slots, or high-performing digital audiences.

●    Negotiating the best deals: Using our network and volume leverage to get you competitive rates.

●    Optimizing campaign timelines: To match market demand, seasonality, and your campaign goals.

We don’t just buy media, we buy value, timing, and visibility.