Most brands begin to see impact within two to six weeks, depending on category, frequency, and media mix. FMCG and insurance campaigns often show early recall, while high involvement categories such as automobiles benefit from longer bursts to build trust and consideration.
Yes. Shorter formats work well when the brand already has familiarity or a strong platform. Many TV ads examples now use 10 or 15-second edits to reinforce recall, while longer films establish the main story. Media plans often combine both formats for efficiency.
Regional television performs strongly when the message reflects local culture and context. Many successful television advertisement examples in India achieve higher engagement through regional GECs, especially in tier two and tier three markets, where viewership loyalty remains high.
Brands commonly use pre-testing methods such as creative diagnostics, focus groups, and ad recall testing. Some campaigns also release shorter edits on CTV or limited regional markets before scaling nationally, helping refine messaging before larger spends.
Television can work for new brands when the proposition is clear, and the media plan is focused. Many emerging brands start with selective regional TV, supported by digital, before expanding nationally with the help of an experienced TV advertising agency.