These IPL Ad Campaigns have captured our attention and are still memorable. Each one of focus on different objectives, but all of them are mastery on storytelling.
During IPL 2024-2025 alone, over 145 brands used IPL advertising to reach millions. Many showed incredible results, while others went unnoticed.
To ensure that your IPL advertising strategy drives result and has an impact, Excellent Publicity understands your objectives, plans, execute and manages your entire IPL ad campaigns. With over 14 years of experience, we are the leading IPL advertising agency for brands from all industries and budgets.
Without any further ado, let’s get started with the list of the 12 best IPL ad campaigns right away.
12 Best IPL Ad Campaigns Ever
1. Vodafone - The ZooZoo
Ad: https://youtu.be/WgfQNqyP_vo
The ZooZoo Vodafone IPL ads proved a simple truth. You don't always need celebrities. Sometimes you need a character that becomes a celebrity.
The ads were memorable, with gibberish communication and cute white characters.
Vodafone understood that the best ad in IPL is not the one with a profound message but the one that has the most evident repeating pattern.
2. Kingfisher
Ad: https://youtu.be/0AEeHhYGZcI
The iconic IPL ad campaign became very famous with the tagline “Divided by teams, United by Kingfisher".
Kingfisher used top players from different IPL teams in funny scenarios to build nostalgia and brand recall. It played right along with the brand's tagline and song “The King of Good Times.”
3. Razorpay
Ad: https://youtu.be/UeHLITAL5R8
Razorpay launched a groundbreaking IPL Ad Campaign featuring 37 startup founders in 15-second ad films. This campaign represented a revolutionary approach to B2B advertising during India's biggest sporting event.
Instead of promoting its payment platform, Razorpay handed over expensive IPL ad slots to showcase entrepreneurs from diverse sectors. The campaign tagline declared, "These are not ads. This is a movement," challenging the notion that fame must equal glamour.
4. CRED IPL ads
Ad: https://youtu.be/fE0frCNDccQ
CRED launched an IPL advertisement campaign highlighting its rewards, convenience, and experience.
In IPL 2024, CRED returned after skipping 2023 with memorable IPL Ad Campaign featuring tennis legend Leander Paes using a mosquito bat to showcase his skills, and another featuring director SS Rajamouli and David Warner.
These campaigns used humour to highlight CRED UPI's benefits, maintaining the brand's signature quirky approach.
5. Dream11
Ad: https://youtu.be/FYuZFTayGRY
The voice of the Dream 11 campaign is "I am not just watching, I am playing too!" The main points of these IPL Ad Campaign were: celebrity promotions, a match-time insight, a punchline, and a natural call to action.
In IPL 2024, Dream11's campaign titled 'Team Se Bada Kuch Nahi' featured multiple cricketers and celebrities in humorous ad films, consistently tapping into the powerful emotion of active participation rather than passive viewing.
6. Amazon
Ad: https://youtu.be/Izenq1983lE
The company planned its IPL campaign in a story format. The campaign was named Chonkpur Cheetah during the 2017 IPL. This was showcasing a fictional small-town cricket team's trials and tribulations.
Along with emotional storytelling, the IPL Ad Campaign also delivered humour, relevance, and relatability.
7. Max Life Insurance
Ad: https://youtu.be/kQ43DGEa5uE
The IPL Max Life Insurance is designed around the theme "YouAreTheDifference" to highlight the urgency for life insurance. The purpose of this ad was to target millennials and "Play on Foot Front".
The campaign "Bharosa Tum Ho" focused on building trust, financial security, and family security, featuring Rohit Sharma with his wife, Ritika Sajdeh.
8. Parle IPL Ads
Ad: https://youtu.be/sdh-MvtYces
During IPL 2024, Parle Products launched a campaign titled 'Naam Toh Suna Hoga,' consisting of five short commercials that emphasised quality.
The sole purpose of this ad was to shift consumers from the general Marie biscuit category to Parle Marie biscuits.
The Parle ads became a massive hit thanks to their high frequency, visibility, relatability, and humour.
9. Cadbury Dairy Milk
Ad: https://youtu.be/SdFNB41Ybtg
The #ThankYouFirstCoach campaign during IPL 2024 paid tribute to the first coaches of cricket stars like Suryakumar Yadav and KL Rahul.
Overall, crafting a narrative of gratitude that transitioned from streets where dreams were born to grand stadiums where they're realised.
10. Vimal
Ad: https://youtu.be/Flvn6SKxEWY
Bollywood stars like Ajay Devgan, Akshay Kumar, and Shah Rukh Khan endorsed the ad. Vimal IPL ad became a massive success because of the attention it received. It also became controversial and part of meme culture.
11. Zomato
Ad: https://youtu.be/PVrrsqDlc2g
Zomato launched one of the most innovative IPL 2024 campaigns by creating AI-generated advertisements for its restaurant partners.
The campaign featured brand ambassador Ranveer Singh alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.
Zomato created over 900 assets spanning diverse platforms like CTV, print, outdoor, and cricket affinity apps across 7 different languages.
12. BigBasket
Ad: https://youtu.be/q_eOvLs0snk
BigBasket's IPL ad campaign from 2024, created by Humour Me, humorously showcased its commitment to delivering orders within 10 minutes.
The campaign featured cricketers Virat Kohli, Lockie Ferguson, and Alzarri Joseph in a 30-second ad that was a masterclass in meta-humour and brand consistency.
For IPL 2025, BigBasket partnered with Royal Challengers Bengaluru (RCB) as the official quick commerce partner, launching a hyperlocal digital campaign that tapped into the heart of Bengaluru's culture.
Conclusion
As you can see, the best IPL Ad campaigns don’t just fill airtime. They become part of the cultural fabric. With bold ideas, cultural relevance, strong execution, and strategic planning, your next IPL campaign can go from memorable to legendary.
Your media planning must align with business goals. Creative must stand out in high-clutter environments. Formats must be chosen strategically
With 14+ years of expertise, Excellent Publicity helps brands conceptualize, strategize, negotiate, execute, and optimize IPL campaigns end-to-end. From identifying the right mix of TV, OTT, CTV, sponsorship, and app integrations.
We ensure that your IPL investment translates into tangible brand growth.