Patanjali Ayurved Advertising in India
Patanjali Ayurved ads appeared 6,94,404 times across Indian media, more than any other Media brand. 5,36,789 of those were on TV, more than on any other medium. February is its busiest month.
- 77% of its ads run on television.
- 62% of its TV airtime runs alongside News Bulletin.
- It advertises steadily all year rather than in bursts.
Where its ads run.
Patanjali Ayurved splits its measured ads across 4 media, and TV leads at 77%. The dashed line shows what a typical Media brand does.
Each bar is the share of Patanjali Ayurved's ads that ran on that medium. The dashed line is the average across all Media brands.
Where it airs on TV.
ads on Inh 24x7, the TV channel it advertises on most.
This is the number of ads Patanjali Ayurved ran on each channel.
62% of its TV airtime runs with News Bulletin.
Each figure is the share of Patanjali Ayurved's TV airtime that ran alongside that kind of programme.
A clear airing peak around 8 AM.
Patanjali Ayurved's airings cluster around 08:30-08:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Patanjali Ayurved's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Patanjali Ayurved's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Patanjali Ayurved ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
1.9% of Media voice.
Patanjali Ayurved accounts for 1.9% of all measured Media advertising, ranked #1 of 6,675 advertisers tracked in the category.
The Media field, measured.
Patanjali Ayurved ranks #1 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Patanjali Ayurved's media.
How many ads did Patanjali Ayurved run in India?
A Patanjali Ayurved ad appeared 6,94,404 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. No other Media brand ran more.
Where did Patanjali Ayurved's ads run?
Patanjali Ayurved ran 5,36,789 ads on TV, 1,49,549 ads on radio, 5,485 ads on print and 2,581 ads on digital.
Which TV channels did Patanjali Ayurved advertise on?
Patanjali Ayurved ran 33,328 ads on Inh 24x7, more than on any other channel. Next come Z Business and Abp News.
What kind of TV programmes did Patanjali Ayurved advertise around?
62% of Patanjali Ayurved's television ads ran alongside news bulletin programming.
When did Patanjali Ayurved advertise the most?
Patanjali Ayurved ran the most ads in February and the fewest around June.
Campaigns we have run for brands like Patanjali Ayurved
A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.
Train headrest covers for a Marvel audio series
Audio needs a moment when someone is seated, idle and holding a phone, which is exactly a train journey. Headrest covers were branded across the coaches with the Marvel audio series titles, Spider-Man and Iron Man, and each cover carried a QR code and the app store badges, so the passenger looking at the seat in front could start listening on the same journey. The format sits in the passenger’s eye line for the whole trip.
Putting the QR code on the seat in front converts the format from branding into an install route, because the audience is already holding the device the ad wants them to use. Licensed characters did the stopping work, so the panel only needed to carry the title and the code.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Media
Gaming and betting advertising in India
Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 24% on the opening quarter.
Up 105% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Radio: Og Global Access leads the medium
Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.
North zone takes 39.8%, the largest single share.
Prime time takes 36.5%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.
Digital: Bcgamee.Com leads the medium
Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.
YouTube takes 3.8%, the largest single share.
Display takes 86.9%, the largest single share.
Desktop Display takes 62.7%, the largest single share.
2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Sporta Technologies Private leads the sector on 58.9% of that spend.
The sector ran 9,632 ads from 564 advertisers in January 2026.
71.8% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.
North zone carries 39.8% of the sector’s radio spend.
YouTube carries 3.8% of the sector’s digital ads.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?