Case studies · Healthcare & Wellness
Cult Fit
Event creative for a fitness carnival
A fitness event sells on who is running the room. The creative put the names on the poster, leading with the workshop line-up rather than the venue or the ticket, and used a bright, illustrated treatment that separates an event from the brand’s regular class advertising. It was built to work as a social tile first, since that is where this audience finds and shares an event.
What it delivered
Naming the trainers turns a generic event into a specific reason to attend, and the illustrated treatment makes the announcement recognisable in a feed. Designing for the social tile first meant the artwork did not need reworking for the format that carried most of the response.
Format Event campaign creative
Event Fitness Carnival
Hook Named trainer workshops
Execution photography from the campaign, captured site by site as each placement went live.
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