Bus shelters that announce a diagnostic centre by address
A diagnostic centre is chosen by proximity, so the creative gave the reader the two things that decide it: what the centre does and exactly where it is. Bus shelter headers carried the arrival line with the service list, blood tests, radiology and health check-ups, and the address by landmark and road. Panels underneath showed the equipment, because the machine in the room is the argument in this category.
Landmark addressing works where a street name alone does not, and a bus shelter is read by people waiting in the very catchment the centre serves. Showing the scanner rather than only naming the service answers the question a patient is actually asking.
Execution photography from the campaign, captured site by site as each placement went live.