Smithkline Beecham Advertising in India
Smithkline Beecham ads appeared 1,41,522 times across Indian media, making it the #5 biggest Healthcare advertiser. 1,35,765 of those were on TV, more than on any other medium. May is its busiest month.
- 96% of its ads run on television.
- 33% of its TV airtime runs alongside Feature Films.
- It runs about 207× more ads in May than in its quietest month.
Where its ads run.
Smithkline Beecham splits its measured ads across 4 media, and TV leads at 96%. The dashed line shows what a typical Healthcare brand does.
Each bar is the share of Smithkline Beecham's ads that ran on that medium. The dashed line is the average across all Healthcare brands.
Where it airs on TV.
ads on Star Bharat, the TV channel it advertises on most.
This is the number of ads Smithkline Beecham ran on each channel.
The genres it leans on.
Each figure is the share of Smithkline Beecham's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Smithkline Beecham's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Smithkline Beecham's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Thursday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Smithkline Beecham's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Smithkline Beecham ran for each product.
A geographic footprint, led by Kanpur.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
3.6% of Healthcare voice.
Smithkline Beecham accounts for 3.6% of all measured Healthcare advertising, ranked #5 of 3,846 advertisers tracked in the category.
The Healthcare field, measured.
Smithkline Beecham ranks #5 of 3,846 advertisers in Healthcare, counted by how many ads each one ran. These counts cover Healthcare advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Smithkline Beecham's media.
How many ads did Smithkline Beecham run in India?
A Smithkline Beecham ad appeared 1,41,522 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #5 among Healthcare brands.
Where did Smithkline Beecham's ads run?
Smithkline Beecham ran 1,35,765 ads on TV, 3,940 ads on radio, 1,020 ads on digital and 797 ads on print.
Which TV channels did Smithkline Beecham advertise on?
Smithkline Beecham ran 2,625 ads on Star Bharat, more than on any other channel. Next come Tv9 Marathi and Shemaroo TV.
What kind of TV programmes did Smithkline Beecham advertise around?
33% of Smithkline Beecham's television ads ran alongside feature films programming.
When did Smithkline Beecham advertise the most?
Smithkline Beecham ran the most ads in May and the fewest around November.
Campaigns we have run for brands like Smithkline Beecham
A campaign we planned, booked and photographed for another advertiser in Healthcare, run by the same team and the same process you would work with.
Event creative for a fitness carnival
A fitness event sells on who is running the room. The creative put the names on the poster, leading with the workshop line-up rather than the venue or the ticket, and used a bright, illustrated treatment that separates an event from the brand’s regular class advertising. It was built to work as a social tile first, since that is where this audience finds and shares an event.
Naming the trainers turns a generic event into a specific reason to attend, and the illustrated treatment makes the announcement recognisable in a feed. Designing for the social tile first meant the artwork did not need reworking for the format that carried most of the response.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Healthcare
Personal healthcare advertising in India
Print is the sector’s leading medium, taking 67.8% of ad spend over the 12 months to September 2025. Reckitt Benckiser (India) leads on 12.7% of that spend, 6.4% of the sector’s ads run on digital, and 1,130 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 22% on the opening quarter.
Up 102% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.8% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Reckitt Benckiser (India) leads the medium
Television carries 30.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Reckitt Benckiser (India) holds 25.1% of the medium’s spend and the top ten advertisers hold 73.1%.
News Bulletin takes 26.6%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 40.8%, the largest single share.
43 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Reckitt Benckiser (India) led television in January 2026, on 25.1% of the medium’s spend, from 114 advertisers active.
Print: SBS Biotech leads the medium
Print carries 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 22.0% of the medium’s spend and the top ten advertisers hold 64.1%.
North zone takes 45.2%, the largest single share.
Rajasthan Patrika takes 11.7%, the largest single share.
Mumbai takes 4.5%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
465 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 22.0% of the medium’s spend, from 234 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 1.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 49.2% of the medium’s spend and the top ten advertisers hold 97.5%.
West zone takes 32.9%, the largest single share.
Prime time takes 29.8%, the largest single share.
Big FM carried the most radio ads over the 12 months to September 2025.
49 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 49.2% of the medium’s spend, from 34 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 6.4% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 35.9% of the medium’s spend and the top ten advertisers hold 67.3%.
Facebook takes 30.6%, the largest single share.
Video takes 52.4%, the largest single share.
Desktop Video takes 23.9%, the largest single share.
1,747 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 35.9% of the medium’s spend, from 887 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Reckitt Benckiser (India) leads the sector on 12.7% of that spend.
The sector ran 169,019 ads from 1,130 advertisers in January 2026.
6.4% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 78 against an opening quarter of 100.
News Bulletin carries 26.6% of the sector’s TV ads.
North zone carries 45.2% of the sector’s print spend.
West zone carries 32.9% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?